How to use AI personality profiling for B2B engagement | MarTech

[ad_1] Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts…

How To Launch And Grow A B2B Consulting Business

[ad_1] How can you best grow your B2B business? getty In the business world, where change is constant, companies seek expert advice to help guide them through the challenges that…

Farewell: Allen announces departure from Pandora

[ad_1] Pandora Australia’s David Allen has announced that he will leave the company, ending a 12-year tenure with the world’s largest mass-market jewellery brand. Allen has a long and…

Bank Muamalat targets RM5bil transactions next year on Visa B2B platform

[ad_1] KUALA LUMPUR: Bank Muamalat Malaysia Bhd is targeting RM5 billion in cross-border transactions by end-2024 after leveraging the Visa Business to Business Connect (Visa B2B Connect) platform. Chief operation…

MARKET REPORT: Future looks shaky as B2B arm put up for sale

[ad_1] Magazine publisher Future rose amid reports its boss was exploring the sale of its business-to-business operations. The FTSE 250 firm, which is behind titles such as Country Life, Marie…

B2B payments company Mondu partners with Spryker

[ad_1] Mondu partners with Spryker credit: shutterstock.com Mondu has agreed a new partnership with Spryker, the composable commerce platform. Mondu will be available as a payment partner enabling Spryker’s clients to…

Why B2B platforms struggle to succeed | MIT Sloan

[ad_1] open share links close share links Business-to-consumer platforms such as Uber, Airbnb, and Amazon have become business success stories and the staples of everyday life. Yet platform models have…

Expert Panel: Harnessing the Potential of AI in B2B E-Commerce for Business Central

[ad_1] AI has emerged as a game-changer for B2B e-commerce with benefits already reaching both the back office and the shopping experience. To learn more about how AI will help…

Accounting Marketer Release Book: “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success”

[ad_1] Becky Livingston has unveiled her latest book, “The B2B Marketer’s Guide to AI: Strategies, Tactics & Tools for Success.” This insightful and timely work marks the author’s fourth published…

How to map your selling process to the way your B2B customers buy: A case study | MarTech

[ad_1] B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing…