Paramount Plans to “Optimize” Content Spend Around Audience Segments in Rethink of Streaming Strategy

[ad_1] Harrison Ford as Jacob Dutton and Helen Mirren as Cara Dutton in Paramount+’s ‘1923.’ Courtesy of James Minchin III/Paramount+ Paramount Global is embarking on a rethink of its streaming…

Targeted Marketing: Learn How to Target the Right Audience | Gartner

[ad_1] Targeted marketing segments and personas are often developed from different, complementary perspectives and are sometimes used interchangeably. But there is a distinct difference: Segmentation brings structure and logic to…

Universal Says On-Demand Film Strategy Has Increased Audience

[ad_1] In 2020, at the height of the pandemic, Universal Pictures and its art-house sibling, Focus Features, set off alarm bells in Hollywood by ending the long-held practice of giving…

15 Incredible Presentation Ideas to Wow Your Audience

[ad_1] Every presenter knows the pulse-racing thrill of a captive audience; it’s the oxygen for our ideas and the electricity in our words. But the art of electrifying an audience…

PMR Records – Creative Digital Marketing / Audience Development Manager (UK) – Music Business Worldwide

[ad_1] Creative Digital Marketing / Audience Development Manager The Creative Digital Marketing and Audience Development Manager at PMR Records plays a pivotal role in driving the digital presence and audience…

King Charles III’s Coronation to Draw Global Audience for Lavish Ceremony

[ad_1] LONDON—Millions of people are expected to watch on Saturday as the archbishop of Canterbury places a jewel-encrusted gold crown on King Charles III’s head to the sound of trumpets…

Marketing and Audience Development Manager, National Festival of Making

[ad_1] Festival of Making Community Interest Company is expanding its core team following a successful period of organisational development and fundraising. As a new Arts Council England National Portfolio Organisation,…

Sweden public radio exits Twitter, says audience already has – KESQ

[ad_1] HELSINKI (AP) — Sweden’s public radio says it would stop being active on Twitter, but it didn’t blame new labels that Elon Musk’s social media platform has slapped on…

Sweden Public Radio Exits Twitter, Says Audience Already Has

[ad_1] Sveriges Radio said on its blog that Twitter has lost its relevance to Swedish audiences. National Public Radio and Canadian Broadcasting Corporation, meanwhile, have pointed to Twitter’s new policy…

‘Audience participation should be reserved for panto but the rules have become blurred’

[ad_1] Theatre audiences are divided – and it’s not over which show they think is best. Instead it’s over what is deemed as ‘acceptable’ etiquette following a growing list of…