[ad_1] Bud Light has continued losing ground with consumers during a busy season for the beer industry even as the brand runs its biggest ever summer advertising campaign. [ad_2] Source…
Tag: Advertising Spending
U.S. Ad Spending Still Expected to Grow in 2023 Despite ‘Stressful Economic Signals’
[ad_1] CMO Today Media owners’ U.S. ad revenues are expected to increase 3.4% to $326 billion this year, according to a new forecast from Magna [ad_2] Source link
WSJ News Exclusive | For Super Bowl Ad, Coors Light Brewer Taps Into Online Sports-Betting Appetite
[ad_1] WSJ News Exclusive Media & Marketing Molson Coors teams up with DraftKings to let viewers make predictions on commercial and offer a chance to earn money [ad_2] Source link
Netflix’s Ad Jingle to Take Time to Catch On
[ad_1] Early signs indicate low interest in Netflix’s new ad-supported plan, but the streaming company is right to find new ways to keep viewers tuned in. [ad_2] Source link