[ad_1] PENANG: Malaysia is set to host the 45th International Advertising Association (IAA) World Congress 2024, marking a historic milestone as the first time this prestigious event will be held…
Tag: Advertising & Media
Initiative Malaysia tops agency ranking
[ad_1] PETALING JAYA: Advertising company Initiative Malaysia, including BPN Malaysia, has retained its position as the leading media agency in Malaysia on media research company Recma’s latest qualitative evaluation, the…
Forging a global footprint with Fame and Flow
[ad_1] PETALING JAYA: Initiative, a media agency which is part of the IPG Mediabrands network, has a notable global footprint in over 25 countries, and has secured several global accounts…
‘Emerging practice hurts advertising agencies’
[ad_1] PETALING JAYA: The Association of Accredited Advertising Agents Malaysia (4As) has expressed concerns over the emerging practice of advertisers, including some multi-national companies and government-linked companies, declining to provide…
Derek Tan is new CEO for Invictus Blue Malaysia
[ad_1] PETALING JAYA: Derek Tan (pic) has joined media communications agency Invictus Blue Malaysia as CEO after a storied journey that encompassed many landmark companies. This included the pivotal role…
Dentsu Creative Malaysia releases its first music video production
[ad_1] KUALA LUMPUR: Dentsu Creative (DC) has unveiled its brand-new music video production called Platform Heels by the band, The Peachskins. The entertainment industry has seen significant growth in recent…