Apple joins IBM in the exodus of Twitter advertisers – is this part of Musk’s business plan?

[ad_1] Reputation, reputation, reputation! O, I have lost my reputation! I have lost the immortal part of myself, and what remains is bestial — Cassio, Act 2 Scene 3 Othello.…

Musk threatens ‘thermonuclear lawsuit’ against media watchdog, calls advertisers ‘oppressors’

[ad_1] Elon Musk lashed out at large advertisers and Media Matters, a media watchdog group, on Friday after several major brands decided to pause spending on X, the social media…

Advertisers flee Elon Musk’s X over antisemitism concerns

[ad_1] Advertisers have voiced concern that their ads are appearing next to pro-Nazi content on the platform formerly known as Twitter. ADVERTISEMENT A number of advertisers are fleeing social media…

Meta requires political advertisers to mark when deepfakes used

[ad_1] Advertisers will have to make clear when they use AI in political ads on the social media platforms. [ad_2] Source link

Meta to require political advertisers to disclose when they use AI

[ad_1] SAN FRANCISCO — Meta said Wednesday it would begin forcing political advertisers to disclose when they use altered or digitally created media, such as a deepfake video of a…

Google is is bringing generative AI to advertisers

[ad_1] Google is rolling out new generative AI tools for creating ads, from writing the headlines and descriptions that appear along with searches to creating and editing the accompanying images.…

Google is shaking up its sales strategy to push its most important AI-powered product to more advertisers

[ad_1] Google is changing how its sales teams work as the internet giant tries to promote an important AI-powered advertising product, according to multiple sources. Some of the ad giant’s…

Meta starts rolling out generative AI tools for all advertisers | Cyprus Mail

[ad_1] Meta starts rolling out generative AI tools for all advertisers  Cyprus Mail [ad_2] Source link

How Indian adtech industry is combating against ad frauds

[ad_1] Arpit Jain In the wake of a tremendous technical boom, India has embraced and spearheaded the technological surge that has transformed businesses. As of 2023, India boasted over 600…

Elon Musk’s X aims to win back advertisers with new brand safety technology deal

[ad_1] Harun Ozalp | Anadolu Agency | Getty Images The company formerly known as Twitter is betting that a new ad-tech partnership and enhanced safety tools for brands will lure…