[ad_1] Updated Jan. 13, 2024 12:01 am ET Listen to article (1 minute) HERZOGENAURACH, Germany—A former professional soccer player, Bjørn Gulden says that when he took over Adidas just over…
Tag: ADS.XE
If You Thought the Market for Yeezys Was Dead, Think Again
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Latest China Test for Western Firms: Consumers Switching to Homegrown Labels
[ad_1] Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels. [ad_2] Source link
Adidas’s New CEO Shows Good Form
[ad_1] Adidas Chief Executive Bjørn Gulden can’t quite hit the ground running yet, but his first move—setting a low bar—is turning out to be a pretty solid strategy for the…
WSJ News Exclusive | Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound
[ad_1] The sportswear brand is seeking to reassert its identity as a sports company first and foremost amid a global reset. [ad_2] Source link
Adidas Ends Its Opposition to Black Lives Matter Logo
[ad_1] Business Sportswear maker had called the advocacy group’s three-stripe emblem too similar to its own [ad_2] Source link
Adidas to Drop Opposition to Black Lives Matter’s Three-Stripe Logo
[ad_1] Business Sportswear company had challenged campaign group’s trademark application, saying the emblem was too similar to its own [ad_2] Source link
Adidas Profit Falls 83% After Split With Yeezy
[ad_1] Business China slump, unsold inventory and end of Kanye West deal weigh on the sportswear maker [ad_2] Source link