Adidas bet big on a volatile artist, and lost

[ad_1] But even Gulden had no easy answers to questions about Yeezy. He praised the partnership from the point of view of product design, distribution and marketing. “It was a…

Yeezy shoes are back on sale — months after Adidas cut ties with Kanye West

[ad_1] WASHINGTON (AP) — Some of Adidas’ remaining Yeezy shoes are back on sale — months after the German sportswear company cut ties with Ye, the rapper formerly known as…

As China Risks Grow, Manufacturers Seek Plan B—and C and D

[ad_1] Western executives are shifting to various countries to prepare for contingencies. [ad_2] Source link

China turnaround challenge dwarfs Adidas’ Yeezy debacle

[ad_1] SHANGHAI: A potential 500 million euro ($551 million) write-off on unsold Yeezy shoes is a headache for Adidas as it looks to implement a global turnaround – but it’s…

Yeezy shoes still stuck in limbo after Adidas split with Ye

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Adidas posts loss as Kanye West split ‘hurts’ business

[ad_1] FRANKFURT: German sportswear giant Adidas reported on Friday (May 5) a hefty first-quarter loss, acknowledging its split from controversial US rapper Kanye West was “hurting” its bottom line. The…

Adidas’s New CEO Shows Good Form

[ad_1] Adidas Chief Executive Bjørn Gulden can’t quite hit the ground running yet, but his first move—setting a low bar—is turning out to be a pretty solid strategy for the…

Kanye West split from Adidas is ‘hurting’ the business

[ad_1] The company says it still has not made a decision on what to do with $500m of Yeezy stock as group sales suffer at the start of the year.…

European markets nudge higher; sterling hits one-year high; Adidas up 6%

[ad_1] 8 Mins Ago Sterling hits one-year high The British pound hit a one-year high on Friday, last trading at around $1.2613. Sterling has received a boost following the U.S.…

Kanye West Yeezy loss is hurting us, admits Adidas – BBC News

[ad_1] 23 minutes ago Image source, Getty Images Adidas has said the ending of its collaboration with Kanye West is “hurting” the business, with sales in North America hard hit.…