‘Advertising without strategy is a vanity project’: Inside the AA’s quest for brand re-evaluation

[ad_1] The AA’s new visual identity, created with design consultancy Elmwood Once synonymous with yellow vans and roadside breakdown assistance, the AA has been on a mission to redefine itself…

Travel Planet to deliver AA’s NDC content from 3 April

[ad_1] European travel management company Travel Planet says it will be ready to provide American Airlines’ NDC content through its proprietary booking tool from 3 April. Paris-based Travel Planet says…