Switzerland is the most expensive place in Europe to see Taylor Swift’s Eras Tours, because of course it is

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A Big Mac costs $7.26 in Switzerland, the most of any country in the world per the Economist’s Big Mac Index, and 35.4% more than one would cost in the United States. The index was most recently updated in January.

Zurich and Geneva rank third and fourth as the most expensive cities in the world to live in, according to Mercer’s 2023 Cost of Living Index, after Hong Kong and Singapore.

Mercer calculates the cost of living by aggregating the cost of rent and daily goods — like butter.

The Eras Tour — which will run from March 2023 to August 2024 — is projected to be the first-ever concert to rake in more than $1 billion from tickets, merchandise, and sponsorships, according to a report by the Wall Street Journal.

And despite the steep ticket prices, the tour is still selling out in its Switzerland stops, according to NZZ am Sonntag.

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