Switzerland Is Left With Watches and Chocolate, Not Cash

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When Asterix the Gaul visited the “Helvetians” in his 1970 comic-strip adventure, he came across a Swiss banker who embodied the nation’s inviolable privacy laws, ironclad stability and geopolitical neutrality. “Chocolate, cuckoo clocks, and bank secrecy were the Swiss cliches of the day,” argues Lionel Laurent. “If Asterix met Zurix today, he’d find someone very different.”