Sustainability as a corporate strategy

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SUSTAINABILITY has evolved from a mere buzzword to a fundamental corporate strategy in today’s business landscape. In an era marked by growing environmental and social concerns, corporations are recognizing that their success hinges not only on profitability but also on their ability to address global challenges and make a positive impact on society and the planet.

Often defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs, sustainability has transitioned from a noble aspiration to a strategic imperative for businesses. Several key factors underscore the importance of sustainability as a corporate strategy.

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