The customer

BODYTEC, a fitness and strength training establishment, started operations with two studios in Cape Town, South Africa, in 2011. By 2022, they expanded to 37 centres as a premium franchise across big cities like Johannesburg, Pretoria and Durban. BODYTEC’s unique offering is the Electro Muscle Stimulation (EMS) technology, imported from Germany and rented out to members.

While it benefitted the members a great deal, it also resulted in a challenging and long-winding supply chain journey and inventory management.