Stitch Golf, a leading innovator in premium golf bags, apparel and accessories, has appointed YUMAX Golf to be its sales, marketing and distribution partner across all channels within Europe, with immediate focus on the UK and Ireland.

Brad King, CEO of Stitch Golf Holdings Inc., said: “Stitch Golf is very excited about the expansion outside of the U.S. in its new partnership with YUMAX Golf and our UK and European General Manager, Chris Hobbs. This agreement sees two great companies coming together to bring Stitch products to avid golfers in the UK and across Europe, this is a special nextstep in our company’s growth.”

Founded in 2011 as a head cover company, Stitch is known for designing and creating products with precise attention to detail, all the way down to the last ‘stitch’. Based in Cary, North Carolina, Stitch has already gained significant momentum in the US market, where its products can be found in over 700 of the top US golf clubs. 

YUMAX Golf and Stitch will start to work with a number of key partner accounts in the UK and Ireland; many have already shown significant interest in the brand’s products. Stitch will then look to broaden its footprint across other channels and the European market throughout 2024.

Chris Hobbs, General Manager, Stitch Europe, commented: “Stitch has enjoyed incredible growth in the US market as a result of its focus on delivering unique and premium golf products across four key categories: golf bags, golf apparel, golf accessories and travel gear.” 

“Moreover, Stitch’s attention to detail and a clear focus on channel strategy has allowed it to add significant value to its customers, members and guests. We are incredibly excited to be partnering with YUMAX in the UK and Europe so we can deliver that same value and experience to our European customers.”

Ben Davis, Commercial Director at YUMAX Golf, said: “YUMAX are delighted to partner with Chris and the Stitch team in North Carolina. We have been following Stitch’s significant growth in the USA over the past few years and are excited to bring such a unique and fast-growing brand to the UK and European markets. We look forward to a long-term partnership and working with our customers to bring their products to market over the coming months.”

Stitch Golf will be exhibiting at the PGA Show in Orlando at booth #6951; if you would like to book an appointment to learn more about the brand and its plans across UK/Europe please contact Chris Hobbs at Chris.Hobbs@stitchgolf.com.