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Italian sportswear brand Unleash Your Nature (UYN) has set its sights on markets such as the US and China, but is also opening new shops in Germany, Switzerland and the UK to continue its expansion course.
UYN has been expanding steadily and entering new areas since its inception in the AW19 season. This has empowered the brand, which includes For and Titici bicycle labels. Bicy is a part of the Italian apparel and bike supplier Trerè Innovation, which has grown its network to more than 2,000 retail locations and 29 countries over the last four years.
As of right now, UYN runs eleven of its own stores, ten of which are located in its native country. In addition, Zweibrücken has a German store.
The following store will open to the public in Cambridge, England, at the end of August. In the autumn, a store will open in Salzburg. The brand is currently looking for a suitable location in Düsseldorf, where UYN is also sold in the upscale department shops’ KaDeWe. According to a spokeswoman, Munich is also being taken into consideration.
Further new openings are planned in Poland, Belgium, the Netherlands and Spain. In addition, China is among the new growth markets, where five shops are planned.
Since the beginning of last year, UYN has a separate branch in the US. In order to promote growth in the US market, a site in Boston was opened in 2022. There, the company concentrates especially on technical socks, shoes and knickers.
While this is going on, parent firm Trerè Innovation has a production plant of its own in the US state of Pennsylvania where it already produces technical pants that is labelled ‘Made in USA’.
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