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Travel tech firm Snowfall has further expanded into the Australian corporate travel market after signing a deal to provide its Junction booking platform to the TMC members of CT Partners.
CT Partners is a network of independently owned Australian travel firms and currently has a membership of 31 agencies across both business and leisure travel sectors.
Snowfall’s Junction tool primarily uses technology originally developed by PSNGR1, which was acquired by Snowfall in 2022.
Earlier this year, Snowfall announced its first deals with two Australian TMCs – Traveltrust and Gray Dawes-owned MP Travel – to provide the Junction platform to their clients.
Stefan Cars, CEO of Snowfall, described the agreement with CT Partners as “game changing for the market” in Australia.
“Gaining access to the Junction platform through this partnership will provide a competitive edge for TMC members affiliated with CT Partners,” said Cars. “The technology will enable them to offer their customers an advanced, consumer-friendly booking experience supported by the world’s largest marketplace of bookable content.”
Junction also includes access to NDC-based content from airlines within the tool, which Cars said was “particularly significant for the Australian market”.
Matt Masson, CEO of CT Partners, added: “There is a lack of competition in the market, particularly in terms of online booking tools, and we believe Junction will help members to become more competitive while providing our customers with a next generation user experience.”
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