This comes as they received increasing complaints from Singaporean consumers.

The Consumers Association of Singapore (CASE) said it launched the CaseTrust Accreditation Scheme for E-businesses that allows shoppers to identify online businesses which adopt consumer-friendly practices.

The scheme, called e-CaseTrust scheme, also enables online retailers and service providers to be ahead of their competitors by adopting pro-consumer policies when handling complaints, refunds or disputes.
 
This scheme will address the pain points of consumers when they shop online.

“Consumers can also have the assurance that these e-businesses are committed to being honest and transparent in how they communicate prices, delivery/shipping charges and other additional charges,” said CASE.

The e-CaseTrust scheme was rolled out by Ms Low Yen Ling, Minister of State, Ministry of Trade and Industry and Ministry of Culture, Community and Youth, Mr Melvin Yong, President, CASE, Mr Jayems Dhingra, Chairman, CaseTrust Advisory Council, and Mr Russell Chan, Principal & Chief Executive Officer, Nanyang Polytechnic at an industry event held at ZALORA’s South East Asia (“Zalora”) corporate office this morning.