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Bonjour et bienvenue to the Paris Edition. I’m Bloomberg Opinion columnist Lionel Laurent. If you haven’t yet, subscribe now to the Paris Edition newsletter.
Just when Paris needed an economic lift, a big, juicy sporting event is kicking off — the Rugby World Cup, hosted by nine French cities including the capital. A lot is riding on the fight for an oval-shaped ball as a dress rehearsal for next year’s Olympics, a magnet for foreign visitors and a soft-power test for Brand France after a pretty rough year.
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