Revealed: Britain’s Best Small Business Name 2023

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Witty business names continue to be a hit with consumers

Simply Business research found that a third of consumers would be more likely to use a business with a funny or witty name.

Meanwhile, nearly nine in ten (88 per cent) consumers prefer to shop at small, local, or independent businesses when compared to larger chains, according to our research.

Alan Thomas, UK CEO at Simply Business, commented: “The impact that a memorable name can have on your business is incredible – people are really warm to small businesses who have shown their personality through an imaginative name – and Eggucation is a worthy winner of our annual competition.”

Here at Simply Business, we know all about the impact of having a unique name that makes your business stand out.

If you’re looking for light-hearted inspiration for a witty business name, our Business Name Generator can help you get started.

Meanwhile, our TV advert, You Name It. We Insure It, shines a light on the wit and creativity of small business names across the UK. Watch it below and read more about our campaign.



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