RetailTech 50 scaleup OnBuy to go global with strategic investment

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OnBuy is planning the first wave of a global rollout in 2024 following strategic investment from a Nasdaq-listed global tech firm.

The Dorset-headquartered eCommerce marketplace also reported its first ever profitable month since its inception in 2016, and is forecasting a first profitable quarter.

CEO and founder Cas Paton said it has secured the backing of an international partner which has invited its existing shareholders to invest in OnBuy, which featured on our RetailTech 50 ranking this year.

“This year has been a complete transformation for OnBuy,” said Paton. “We are in the strongest position we have ever been in. This has allowed us to secure strategic investment from new and existing parties that will help us to scale out at pace. 

“We’re also exploring the possibility of opening a small round for external investors, our sellers and customers via crowdfunding.

RetailTech 50 – UK’s most innovative retail tech creators for 2023

“We’re setting our sights firmly on the next big goals; driving our UK business to new heights by investing in our technology and scaling. We also expect to drive significant additional growth as we plan to launch our first overseas sites in 2024, which is very exciting.”

He continued: “Taking OnBuy international has always been an important part of our roadmap, but due to factors beyond our control such as Brexit, COVID and more positively, significant UK growth, we chose to put our plans on hold until we could ensure success.

“To secure investment in the current climate pays great testament to all the hard work that the OnBuy team has put into realising our strategy. To be able to present the results and breadth of opportunity that inspires investor confidence at this point in time is a real achievement.

“We are truly disrupting the industry, and I’m grateful to every investor, seller and customer who has supported us over the past few years with unwavering belief in OnBuy’s vision to change online retail for the better.”

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