Ivan Mehta writes via TechCrunch: Reddit said Wednesday that the platform is revamping its privacy settings with an aim to make ad personalization and account visibility toggles consistent. Most notably though, it is removing the ability to opt out of ad personalization based on Reddit activity. The company said that it will still have opt-out controls in “select countries” without specifying which ones. It mentioned in a blog post that users won’t see more ads but they will see better-targeted ads following this change.

The company is essentially removing the option to not track you based on whatever you do on Reddit. Additionally, Reddit is consolidating two toggles on showing ads based on activity and information from partners into one toggle. So there is no way to separate those two settings now. Reddit is seemingly removing toggles for getting post recommendations based on “general location” and activity on partner sites and apps. It’s not clear if this means those parameters will be used for post suggestions by default and there is no way to turn them off.

The social network said it will also roll out controls to limit certain advertising categories such as alcohol, weight loss, dating, gambling pregnancy and parenting. The company noted that ad-limiting controls will possibly show you fewer ads from mentioned categories if the toggles are turned off, but won’t possibly filter out all ads. Reddit justified this by saying it uses manual tagging and machine learning to label ads, so there is a chance that it is not 100% accurate. Reddit is also simplifying its location customization setting under a single menu, which will be easily accessible through settings on apps and on the web.