Ready for Growth – case studies

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In 2009, my father, Wayne, set up this business.

The inspiration behind Bass & Flinders, we’re located on the Mornington Peninsula,
lots of vineyards, but at the time there was no distilleries, so we saw a bit of an opportunity to do something different here at our distillery door in Dromana

We have a bar. You can come and have a cocktail, a grazing platter.

We offer gin masterclasses, which is a two-hour course in gin, and you can blend up your own bottle of bespoke gin.

TITLE CARD: Why did you get involved with Ready for Growth?

I heard about the Ready for Growth program through the entrepreneurs program that I was already involved in. For me, any opportunity to develop my skills further around business management, around financial management, HR, marketing, I’ll jump at that opportunity.

The great thing about this program was the face-to-face learning as well, not only with my mentor Coralie, but also the in-person learnings where in the room you had a whole lot of different small business owners coming from very different industries and bouncing your challenges and your ideas around in it. In a group like that was really valuable as well.

The Growth Action Plan, for us, that was about export, around price changing, as well as reevaluating our current business plan.

Coralie and I focused together on working through a bit of a break-even point when it comes to pricing. It helped me better understand where the profit generation in the business
comes from and with certain products where maybe they weren’t making as much profit and what we could do to change those things.

The Ready for Growth program has been invaluable for me. It’s been really, really helpful.



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