With the theme “Tourism in Africa: Catalyst for accelerated economic empowerment”, the PYNE – NESG Africa Tourism Conference 2023 organised by The Pyne Hospitality Company LLC and Zigona Advisory in collaboration with Tourism and Hospitality Industries Thematic Group (THITG) of the Nigerian Economic Summit Group (NESG) is set to hold on September 6-8 at the Convention Centre of Eko Hotels and Suites, Victoria Island, Lagos, Nigeria.

The event aims to bring together tourism policy makers, industry experts and pioneers from different parts of Africa and the rest of the world.

The delegates are to brainstorm and address some of the issues mitigating against intra-African Travel in the African Tourism Sector and exchange ideas on best practices to increase international arrivals into the continent while protecting the environment, cultural and historical values.

The Pyne Africa activities in 2023 will take place over three days, with the first two days consisting of a conference, workshops, and exhibition, and the third day featuring the Pyne Awards Africa gala night, which will be hosted by Nigeria and will highlight the country’s tourist potentials while welcoming guests from all around Africa.

The Chief Executive Officer and Founder, The Pyne Hospitality Company, Amaka Amatokwu-Ndekwu said: “We are on a mission to influence and shift the narrative of Africa’s service culture, attitude, excellence, and business structures in hospitality and tourism to align with international best practices and global standards. We are really excited about the collaboration with Zigona Advisory, a pan-African tourism and hospitality consulting company and the Tourism and Hospitality Industries Thematic group of the Nigerian Economic Summit Group, which will take conferences, workshops and tourism industry conversations to the next level.”

She further said: “The strategic thrust of the conference includes promoting sustainable development initiatives, enhancing easy access within Africa, improving the effectiveness of domestic travel and Intra-African travel, among others.”

She explained that the event grew into more African nations in its sixth year and has increased the value and prestige attached to attending, exhibiting at, and winning the awards or being nominated for them. “African tourism is a rapidly growing industry that attracts a large number of international investors and visitors. The event’s mission is to elevate Africa’s exceptional pioneers to the world stage and spotlight.”

Amatokwu-Ndekwu also disclosed that the benefits of partnering or sponsoring the event include access and visibility to over 5000 travel, hospitality, and tourism brands across Africa. That brings the opportunity to position their brands at the forefront of the campaign’s drive to grow and develop the African hospitality and tourism industries; an opportunity also gives a competitive edge over other players in their sector.

The event is also being supported by notable brands like Eko Hotels & Suites, Wakanow Group, Motomedia, Lagos Continental Hotel, Park Inn by Radisson, Avenue Suites, Monin, Mijenta, Nwando’s Signature Events, CMD Tourism & Trade Enterprises, 2wenty2 Hospitality and many others.