Pwdin Closure: Rising Ingredient Costs Claim Another Small Business

In a town known for its stunning seafront and historic castle, the charm of Aberystwyth, Wales, is set to lose a sweet piece of its identity. Pwdin, a cherished local cake shop, has announced its imminent closure on January 27, 2024, due to escalating ingredient costs. The beloved bakery, opened in 2021, has found the 70% surge in ingredient costs untenable, leading to this heartbreaking decision.

The Bitter Taste of Rising Costs

For the past three years, Pwdin has been a cosy haven for locals and tourists alike, offering a delightful array of cakes that customers have described as ‘legendary’. However, the steady rise in ingredient costs, particularly a shocking 70% increase for some items, has turned the dream of running a cake shop into a financial nightmare for owner Rhiannon Evans.

Reflection and Gratitude

In the face of adversity, Evans has shown admirable grace and gratitude. She expressed profound sadness over the closure but remained thankful for the journey. In her announcement, she extended her gratitude towards the landlord for their unwavering support and kindness over the past three years. Evans also thanked customers and suppliers for their support, a testament to the tight-knit community that the shop has nurtured since its inception.

A Glimmer of Sweet Hope

Even in this bitter moment, Evans hinted at a glimmer of hope for the future. She floated the idea of Pwdin hosting pop-up events, a move that could keep the spirit of the shop alive. In a practical note, she also urged customers holding Pwdin or Stordy gift vouchers to redeem them between January 24th and January 27th, before the shop’s closure.

The news of Pwdin’s closure has struck a sad chord among the Aberystwyth community. Customers have flooded social media with messages of disappointment and fond memories of the shop, reflecting the indelible mark that Pwdin has left on the town. As Aberystwyth bids farewell to Pwdin, it’s clear that the loss is not just of a shop, but a cherished institution that brought joy to many with its legendary cakes.