What’s the key to successful business development? Forming relationships and “being your most authentic self,” says Bradley Dyer Jr., senior business development officer at $1.4 billion asset Credit Union of America in Wichita, Kan., and a 2023 Credit Union Rock Star.

In this episode of the CUNA News Podcast, Dyer Jr. shares his approach to business development and explains his commitment to serving the dedicated teachers and health-care professionals who make up much of the credit union’s membership.

He also offers advice to aspiring business development leaders.

You can listen to the CUNA News Podcast in Apple’s iTunes Store, Google Podcasts, Pandora Podcasts, Spotify, and YouTube.

In this episode:

1:26: Meet Bradley

1:44: Bradley’s background

4:42: His approach to business development

7:55: Serving educators and health-care leaders

11:17: Be aware of members’ needs

12:38: Business development during COVID

14:36: The need for financial literacy

15:41: Diversity, equity, and inclusion

19:08: Internal culture

21:11: Governor’s Credit Union Advisory Council

23:09: Outside interests

25:01: One thing people don’t know about Bradley

25:26: Advice for aspiring business developers

27:43: Parting thoughts