Creative Digital Marketing / Audience Development Manager

The Creative Digital Marketing and Audience Development Manager at PMR Records plays a pivotal role in driving the digital presence and audience growth for artists signed to the label. PMR Records, renowned for introducing world-class talent such as Disclosure, Jessie Ware, and Amber Mark, seeks a passionate individual who can blend creativity and strategic thinking to develop innovative marketing campaigns and engage fans in the digital realm.

Responsibilities

• Digital Marketing Strategy at PMR Records:
  • Develop and execute comprehensive digital marketing strategies to promote PMR Records’ artists, releases, and live events.
  • Identify target audiences and create captivating campaigns across various digital platforms, including social media, email marketing, streaming platforms, and the label’s website.
  • Stay abreast of emerging digital marketing trends, platforms, and tools to ensure PMR Records remains at the forefront of music promotion.
• Content Creation and Curation:
  • Conceptualize and produce compelling multimedia content that aligns with the unique branding and artistic vision of PMR Records’ artists.
    Collaborate with artists, photographers, videographers, and designers to create visually stunning and engaging content.
  • Curate and maintain an organized digital content library, ensuring easy accessibility for marketing campaigns and promotional efforts.
• Social Media Management:
  • Manage and optimize PMR Records’ social media accounts, including content scheduling, community management, and fan engagement.
  • Implement social media advertising campaigns to drive user acquisition, engagement, and conversions.
  • Analyze social media metrics, such as reach, engagement, and conversion rates, and generate reports to track campaign performance and make data-driven recommendations.
• Audience Development at PMR Records:
  • Identify opportunities for audience growth and engagement through in-depth data analysis, market research, and an understanding of industry trends.
  • Develop and implement strategies to expand the fanbase of PMR Records’ artists and increase fan loyalty.
  • Cultivate strong relationships with existing fans, influencers, and music communities to create brand advocates and drive organic word-of-mouth marketing.
• Performance Analysis and Reporting:
  • Monitor key performance indicators (KPIs) such as website traffic, social media engagement, email open rates, and conversion rates.
  • Analyze campaign results, audience demographics, and user behavior to assess the effectiveness of marketing efforts.
  • Prepare regular reports and presentations to communicate performance insights and recommendations to PMR Records’ stakeholders.

Requirements

• Proven experience in digital marketing and audience development, preferably within the music industry.
• Strong knowledge of social media platforms, digital advertising, SEO, and content marketing.
• Proficiency in multimedia content creation tools, such as Adobe Creative Suite or Canva.
• Familiarity with digital analytics tools, such as Google Analytics or social media insights platforms.
• Excellent written and verbal communication skills.
• Creative mindset with a deep passion for music and a keen understanding of current music trends.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Be aligned with PMR’s ethos and brand.
• Strong analytical and problem-solving skills to interpret data and make data-driven decisions.

As the Creative Digital Marketing and Audience Development Manager at PMR Records, you will be at the forefront of shaping the digital presence and engaging fans for the label’s exceptional roster of artists. By developing innovative marketing strategies, creating captivating content, and fostering audience growth, you will contribute to the continued success and global recognition of PMR Records in the dynamic music industry.