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As the world continues to applaud the brilliance of The Black Book, a Netflix original topping charts across 69 countries; academics and industry experts have been studying the case study published by Subomi Plumptre and Kola Oyeneyin, who examined alternative investment models for funding African media projects.
Published by Volition Cap, an African SEC-licensed asset management company, and authored by co-founders, Subomi Plumptre and Kola Oyeneyin, The Black Book Case Study examines the various financing models that can be used by investors to raise funds for media projects. The material has now been adopted as a resource for students in Intellectual Property Law at the Afe Babalola University, Ado Ekiti and Literature & Film students at the American University, Nigeria with several others awaiting confirmation.
According to the International Labour Organization, the creative economy holds the potential for high growth opportunities in developing and emerging countries. This is underscored by the significantly increased demand for global content, with the African film sector accounting for US$5 billion in revenues and employing up to 5 million people. The actual potential of the sector, however, exceeds $20 billion in annual revenue, according to data reported in the case study.
As the tech industry boom in Africa over the last decade led to increased demand for support services such as communication, legal, finance and a growing investment sector, so also will the increased demand for African content require support from allied professions to ensure that the industry grows at a pace that benefits both the creators and the continent.
With limited educational resources and expert materials written by Africans who understand the peculiarities and cultural nuances that inform investment decisions and choices, the The Black Book case study fills a yawning knowledge gap in entertainment investment education on the continent. The material provides a collection of well sourced data and investment models that can be deployed to raise funds for creative projects in Africa, with special focus on the Volition Entertainment Media & Art Investment Pool (VEMA I) – a unique investment club led initiative, managed by Volition Cap on behalf of Vizient Coop.
The commitment of Plumptre and Oyeneyin in not only combining alternative investment approaches to create wealth for Africans on the continent and in the diaspora, but also in documenting their progress, is one that must be recognised. So far, the duo has published three case studies and reports. The Unlocking African Prosperity report published by Opportunik and Volition Cap is now being used in the curriculum of the MBA Class of the London Campus of Hult Business School.
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