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VANCOUVER, BC. — Konscious Foods, a plant-based seafood startup, has raised $26 million in seed funding to expand its retail and foodservice businesses, support operations at its production facility and launch marketing initiatives.
The brand debuted earlier this year with a line of frozen sushi rolls, onigri stuffed rice snacks and poke bowls made from plants. Formulations include ingredients such as konjac plant, pea fiber and organic red quinoa. The products are available across the United States and Canada at retailers including Whole Foods Market and Sprouts Farmers Market. The brand is slated to grow to more than 4,500 stores by the end of the year.
Konscious Foods is the latest venture of Yves Potvin, the French chef who previously founded the Yves Veggie Cuisine and Gardein brands and created the first-to-market veggie hot dog.
“This investment validates our excitement about the demand — and critical need — for seafood made from plants,” Mr. Potvin said. “With the rising demand for fish, and subsequent overfishing crisis, we feel it is crucial to have better-for-you, better-for-the-world seafood options that don’t sacrifice taste or texture. The funds will allow us to focus on sales and marketing efforts as we expand distribution across North America and continue our goal of making sustainable, delicious plant-based food widely accessible.”
Investors include Protein Industries Canada, Zynik Capital and Walter Group, among others.
“Konscious Foods has created true alternatives to some of the world’s most important seafood products and without sacrificing quality, which is a feat unmatched by others in the plant-based food space,” said Iqbal Kassam, chairman of Zynik Capital. “This financing round is also a testament to Yves Potvin’s vision and track record. Yves is a true pioneer in the food industry, and we are so proud to partner with him and the other investors.”
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