Katie Hill, 27, from Rochdale, will start a six-month placement with Prime, in Stockholm, which is world-renowned for creative digital innovation. Whilst there, she’ll work alongside Prime’s Creative Director, Peter Lingdren, working on accounts including IKEA and Electrolux.

Katie won the opportunity for the place at Prime, after Weber Shandwick ran a European-wide competition, following its acquisition of the agency earlier this year.

Katie said: “It’s such an exciting opportunity to be getting first hand experience with Peter and the team at Prime. I’m really looking forward to bringing the creative and digital expertise back to WS Manchester and sharing best practice with the newest members of the Weber network.” 

Jo Leah, who sits on Weber Shandwick’s European board, said: “Having Katie on the ground in Stockholm is a great way for us to learn from the best and share the way we work.”