How to create Pinterest content that drives traffic and sales

When it comes to being a Pinterest mastermind, there’s a couple of factors to consider if you want to drive traffic and sales.

Here are a couple of best practices to integrate into your Pinterest strategy.

Know the types of content do well on Pinterest

Successful content on Pinterest thrives on innovation and inspiration. Users are drawn to content that feels actionable and enriching.

This includes a range of visually captivating posts such as scenic pictures, practical How-To and DIY guides, enticing recipes for culinary exploration, and anything unusual and creative that sparks their imagination.

The key is to offer ideas that can enhance their lives, whether it’s tried-and-tested healthy weeknight dinners for busy families, favourite self-care routines to promote well-being, or step-by-step guides on upcycling old clothes.

Create Pinterest-friendly images and videos

There are a couple of ways to create Pinterest content that fits the platform’s ethos but also helps boost your brand awareness.

We recommend you subtly brand your Pinterest images, prioritise aesthetics and design, create Pins with multiple images, create step-by-step guides, and join groups and community boards to help expand your reach.

Remember that unlike other social media platforms that drive on User Generated Content, Pinterest is about curating a certain aesthetic and fostering inspiration.

Write effective Pinterest descriptions

Think of Pinterest as another search engine. If you’re not targeting the right keywords with your Pins, it’ll be harder for your target audience to find you.
When you’re writing your description, you should include relevant keywords near the beginning, include your brand name in the first line, hashtags, and have a natural sentence structure (no keyword stuffing!), a call to action, and any other alluring details about the Pin.

Optimise your Pinterest content for search engines

The Pinterest algorithm uses a combination of four factors to determine the order in which pins appear.

This is based on the perceived quality of the website your Pins link to, how much engagement your content is fostering, your account’s overall activity, and the topic relevance of your content based on the keyword.

To rank higher, we recommend you track Pinterest Trends so your content can stay relevant, create rich Pins with SEO-optimised descriptions, create relevant and discoverable boards and pin to relevant boards.