MTN Ghana employee volunteers have trained over two thousand women entrepreneurs across the country with digital marketing skills as part of MTN Ghana’s 21 Days of Y’ello Care. The informal training was designed to educate the women on how they can connect their businesses to larger markets using smart phones and social media.

MTN Ghana partnered with certain local organisations to mobilise the women. The beneficiary women, who were selected from the informal sector, were trained in products branding, customer service and basic financial skills.

This year’s Y’ello Care program seeks to support and create conditions to enable these budding women entrepreneurs to better manage and grow their businesses, using digital skills.

The training sessions were held in Accra, Kumasi, Kintampo, Wamfi, Walewale, Cape Coast, Takoradi, Tamale, Bolgatanga, Nkroankan, Jasikan, Ho, Wa, Damango, Goaso, and Sefwi-Wiawso. The goal was to reach small scale entrepreneurs in both major cities and communities outside the capital cities.

Commenting on this year’s 21 Days of Y’ello Care, the Chief Corporate Services and Sustainability Officer, Adwoa Wiafe said, “we are very excited at the opportunity to impact the lives of these hardworking indigenous businesswomen. The informal sector contributes greatly to our economy and we hope that with the newly acquired digital skills, these women will grow their businesses to increase their profit margins, improve the livelihood of their families and contribute to national development.”   

MTN’s 21 Days of Y’ello Care is a group-wide employee volunteerism program aimed at giving employees the opportunity to play an active role in community development projects across the countries where MTN operates. Since its inception in 2007, the initiative has impacted millions of people and communities across the continent of Africa.

MTN employee volunteers training beneficiaries on customer service and financial literacy skills

MTN employee volunteers training beneficiaries on customer service and financial literacy skills

A group picture of MTN employee volunteers and some beneficiaries in the central region after the training session

Some Y’ello Care beneficiaries being trained on how to produce detergents

MTN employee volunteers training some of the beneficiaries on how to use social media to market their products