OPay, recently lauded by the World Economic Forum for its role in financial inclusion, has been crowned the winner of the Consumer Choice Award for Best Fintech in 2023 by the prestigious Advertisers’ Association of Nigeria (ADVAN). This recognition reinforces OPay’s unwavering focus on customer satisfaction, industry-leading innovation, and its vital contribution to shaping the Nigerian fintech landscape.

ADVAN, a revered authority in the Nigerian marketing landscape, serves as the sole collective voice for major advertisers in the country. Founded in 1992, the association has spearheaded the advancement of the marketing industry by promoting global best practices, fostering collaboration, and advocating for ethical marketing principles. Boasting over 70 of the nation’s largest organizations representing more than 200 brands with an annual marketing spend exceeding N200 billion, ADVAN’s reach and influence are undeniable.

Importantly, ADVAN is itself a member of the World Federation of Advertisers (WFA), a global body representing brands and marketing associations in over 60 countries. This affiliation underscores ADVAN’s commitment to international standards and collaboration, and further enhances the prestige of the Consumer Choice Award. In regards to this, OPay demonstrates its unwavering commitment to international standards and collaboration. OPay emerged as the winner of the award after a meticulous screening and selection process by ADVAN. This recognition from ADVAN signifies not only consumer trust in OPay but also its significant contributions to the Nigerian fintech landscape.

The Consumer Choice Award serves as a powerful testament to OPay’s relentless pursuit of customer-centric innovation. By prioritizing user needs and offering a comprehensive suite of financial services, OPay has empowered individuals and businesses across Nigeria. This award further validates OPay’s impact on the lives of tens of millions of users and its commitment to creating a more inclusive, accessible, and thriving digital economy in Nigeria and beyond.

“We are incredibly honored to receive this prestigious recognition from ADVAN,” said Mr. Adekunle Adeyemi, Head of Marketing, OPay. “This award is a true reflection of our commitment to providing innovative and user-friendly solutions that address the evolving needs of our customers. We are grateful for the trust our users have placed in us and remain dedicated to delivering exceptional service and empowering individuals and businesses through the power of mobile money and digital payments.”

With this award, OPay reaffirms its position as a leading force in the Nigerian fintech industry and reaffirms its commitment to driving positive change and fostering sustainable economic growth. OPay remains dedicated to partnering with its users to build a brighter future for Nigeria and Africa.