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/Lodging/Jeff_Doane.jpg "Jeff Doane is Omni's New chief commercial officer")
Omni Hotels & Resorts has appointed former Accor Group executive
Jeff Doane its new chief commercial officer, effective immediately, the hotel
company announced Tuesday.
As chief commercial officer, Doane reports to Omni president Kurt
Alexander and oversees the Omni’s “integrated commercial
strategy” across the United States and Canada, the hotel company said in a
statement.
Doane joins Omni following his tenure at Accor, where he served as
chief commercial officer of North and Central America, and senior
vice president of sales and marketing. According to his LinkedIn, Doane
took an “executive pause” in April from his role as chief commercial
officer with Accor until joining Omni in January.
Omni’s latest appointment pairs with the company’s plans to
“refresh” its brand—a plan which Omni has committed $1.5 billion to over the next five years.
Omni announced its brand revamp in
September alongside the appointment of former Four Seasons Hotels &
Resorts executive Vince Parrotta as Omni’s first chief operating officer. Omni
also announced plans to restructure its loyalty program in 2024.
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