“Nissan will make the switch to full electric by 2030 in Europe. We believe it is the right thing to do for our business, our customers and for the planet,” said Nissan’s chief executive Makoto Uchida. The announcement comes despite the UK postponing its 2030 ban on the sale of new petrol and diesel cars to 2035. The BBC reports: In an interview with the BBC, Mr Uchida said the company was aiming to bring down the cost of electric vehicles for customers, so that they were no more expensive than petrol and diesel cars. “It may take a bit of time, but we are looking at the next few years,” he said. “We are looking at it from the point of view of the technology, from the point of view of cooperating with suppliers, and of course working with the government on how we can deliver that kind of cost competitiveness to the consumer,” Mr Uchida added. Will that price parity happen by 2030? “That’s what we’re aiming for,” confirmed Mr Uchida.

Mr Uchida also said that the company was fast-tracking a different kind of battery technology, known as all-solid-state batteries (ASSB), which are lighter, cheaper, and quicker to charge. “We are going to have a pilot plant for ASSB in Japan from next year, and we want to ensure they can be mass produced by 2028,” he said. “There are a lot of challenges with this, but we do have a solution, and we are on track [to meet that target]”, he added.