British model, actor and climate advocate Cara
Delevingne has joined forces
with Swedish multinational energy firm
Vattenfall to “launch” the “Industrial
Emissions Face Mist.” Not a product for sale, the face mist is a clever
way to highlight the benefits of one of the most promising energy solutions capable of reducing
climate-changing emissions — in this case, fossil-free hydrogen.

Fossil-free hydrogen is a versatile fuel that emits water instead of carbon
dioxide when used. The Industrial Emissions Face Mist is made from actual
wastewater from a factory powered by fossil-free hydrogen. The emissions are so
clean that, in theory, they could become part of your skincare routine.

Fossil-free hydrogen holds the potential to decarbonize entire industries and
thereby reduce carbon emissions significantly, especially in industries such as
steel production — which is responsible for seven percent of the world’s total
carbon dioxide emissions.

“We aim to highlight the potential of fossil-free hydrogen by showcasing that
when used as fuel only water is emitted. The ‘Industrial Emissions Face Mist’ is
made of real wastewater from the steelmaking process taking place at the HYBRIT
pilot plant in Luleå, Sweden,” says
Mikael Nordlander, Director of
Industry Decarbonization at Vattenfall. “We aim to show the potential of
fossil-free hydrogen and inspire others to join us in the transition towards a
cleaner and more sustainable future.”

The key ingredient in the face mist is wastewater from the HYBRIT plant — a
collaboration between Vattenfall, steel manufacturer SSAB and mining company
LKAB. The partnership aims to develop a process for fossil-free steelmaking,
using hydrogen produced with fossil-free electricity.

Vattenfall says the advantages of fossil-free hydrogen are not constrained to
steel; the fuel has the potential to power heavy industries across different
areas — including refinery and petrochemicals — enabling a shift towards a more
climate-friendly future. Vattenfall is conducting feasibility
studies
together with partners Preem and St1 to investigate an offshore
wind-based infrastructure to supply fossil-free hydrogen for the production of
fuels for heavy transport and aviation. The first drop of sustainable aviation
fuel made from fossil-free hydrogen is expected in 2029.

“Throughout this project, I have learned so much about fossil-free hydrogen —
working with Vattenfall has allowed me to see firsthand how this fuel works and
how it can transform entire industries,” Delevingne says. “I’m thrilled to be
part of this project and raise awareness about an initiative that demonstrates
the huge potential of fossil-free hydrogen in replacing fossil fuels. If it
takes applying the emissions on my face to spread this message, I am willing to
do it.”

Paul Morel, Brand Campaign Manager at
Vattenfall, says Delevingne’s commitment to promoting a fossil-free future
played a central role in the collaboration.

“Vattenfall acknowledges Cara Delevingne’s important voice as a climate advocate
in her community — especially her ability to highlight positive, sustainable
change,” he says. “In this project, Cara plays a key role to raise awareness
and inform
people
about fossil-free hydrogen, as well as Vattenfall’s goal of achieving
fossil-free living within one
generation.“

While the Vattenfall face mist is an actual face
mist —
produced for use in the campaign by Swedish sustainable personal-care brand c/o
Gerd — only a limited number of bottles have been
produced and it is not for sale; but readers in
Sweden, Finland and Germany who are interested in adding the face
mist to their skincare routines can sign up to receive a bottle
here.