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The study, based on a survey of 175 entrepreneurs in Australia and China and in-depth case studies of 12 individuals, explores the strategies and key factors of success within seven crucial business networks linking Australia and China.
“We knew very little about these entrepreneur groups, but our research shows they have more similarities than differences,” said study co-author Dr Wei Li from the University of Sydney Business School.
“Both Chinese Australian entrepreneurs and Australian entrepreneurs in China have similar age, education levels, work experiences, and global mindsets, reflecting the evolving business and trade partnerships between Australia and China.”
These entrepreneurs, according to Dr Li, are not only ambitious but also adept at leveraging premium suppliers from both countries to gain a competitive advantage in local and global markets.
“They rarely rely on low-cost strategies. Instead, their businesses are diverse, with some becoming pivotal in driving the expansion of their ecosystems, especially in sectors like IT and agriculture.
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