New energy drink debuts in Nigeria

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Managing Director, Strong Pack Limited, Mr. Del Tupaz (left); Country Head of Marketing, RC COLA, Mr. Ogunyemi Shakiru; Plant Manager, Strong Pack Limited, Mr. Jide Aweda; Oloto of Otto Kingdom, Lagos, Oba (Dr.) Aina Josiah Olanrewaju-Ilemobade Ikuyamiku I (JP); Country Head of Commercial, RC COLA, Mr. Steve Edeki and Olori Agbara of Agbara Kingdom, Olori Adeola Eniola Agungbade at the launch of SURGE ENERGY DRINK by FIRSTBEV, the authorised bottler of RC COLA range of products on the 18th July 2023.

Surge Energy Drink has entered the Nigerian market as one of the products of FirstBev Nigeria Limited, the authorised bottler of the RC Cola range of products.

The launch was held on the 18th of July at the Strongpack Villa in Agbara, Ogun State. Addressing the audience at the launch, the Country Head of Marketing, FirstBev, Shakiru Ogunyemi, remarked that Surge Energy is intended to satisfy the desire of many Nigerians that craved a unique taste of a premium energy drink different from the existing variants in the market.

He stressed that RC Cola as an American brand is reputed for maintaining the best global standard practice, which underscores the consumer’s confidence in Surge Energy Drink over competition brands.

He further stated that Surge Energy Drink is produced to align with the lifestyle preference of health­ conscious consumers. With its unique taste and packaging, it is the ideal drink for consumers of class, and of both genders.

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