Ahead of the ODI Cricket World Cup 2023, the Netherlands Cricket Team ropes in blockchain and Web3 payments company, Nordek, as its title sponsor for the ICC World Cup Cricket 2023.

Nordek’s sponsorship of Team Netherlands comes after a slew of major fintech and edutech players have become title sponsors in the past few years of major Cricket teams including team India. The company aims to capitalise on its presence in the European blockchain market.

The European blockchain market is anticipated to witness growth, expanding from a valuation of $ 1.2 billion in 2021 to $ 59.1 billion by 2028. The global blockchain market is expected to reach $56 billion by 2026, growing at a CAGR of 56.9% forecast.

“This is a great period of boom in sports especially in India, which is the fastest growing economy. By venturing into cricket, we aim to reach out to global sports fans and students who can explore more opportunities in blockchain. Nordek strives to be the most business and consumer-friendly blockchain ecosystem for mainstream adoption of web3 payments. And, our target audiences are the ones who understand the length, breadth and depth of agility, just like their understanding of cricket,” Raajessh Kashyap and Nawal Kishor, co-founders, Nordek, said in a joint statement.

With venturing into the world of Cricket, Nordek is planning to make its brand presence felt across countries where blockchain is gaining traction, including the Middle East where blockchain and technology in fintech is taking a tenfold increase. Nordek also provides education to universities and colleges on the subject called ‘blockchain’. The company provides free of cost education to more than 100 universities and colleges.

“With the growing business of blockchain across the world and the revolutionising of fintech industry, we are happy to onboard Nordek as the title sponsor. The partnership will not only build trust in the ever evolving fintech industry but will also open new market avenues in tandem with sporting events for learning as well as growing, together,” Monica Visser, CEO, Netherlands Cricket, said.

Team Netherlands has arrived in India to have an acclimatisation camp in Bengaluru, where they will play a couple of local sides. Following that, they will face India and Australia in the pre-tournament warm-up matches at Thiruvananthapuram.

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