Nebraska among states targeted for regenerative agriculture project

This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam’s Club.

Initial projects will be supported through grants administered by the National Fish and Wildlife Foundation and seek to advance regenerative agriculture outcomes across a variety of crops, including wheat, in seven Great Plains states, including Nebraska.

“Through this partnership, we will work hand-in-hand with Walmart and Sam’s Club to help regenerate the acres of land in the key regions where we source ingredients for our shared business,” Jon Nudi, group president, North America Retail at General Mills, said in a statement. “We are excited by the opportunity to bring our products, including Pillsbury refrigerated dough and Blue Buffalo pet food and treats, to Walmart shelves more sustainably, with the help of our merchants and farmer partners.”

The companies said regenerative agriculture can help address climate change.

The effort will target seven U.S. states — Nebraska, North Dakota, South Dakota, Kansas, Oklahoma, Colorado and Minnesota, home of General Mills’ global headquarters.

Through the program, the National Fish and Wildlife Foundation will provide financial assistance to local grantee organizations with two objectives: support the transition to regenerative agriculture production in the U.S. through systems change and elevate the potential for more resilient yields for farmers through efforts that will help improve soil health, watersheds, biodiversity, climate change and farmer economic resilience.

This joint effort between General Mills and Walmart puts General Mills on pace to exceed its goal of advancing the adoption of regenerative agriculture on 1 million acres by 2030 and contributes to Walmart’s goal, in collaboration with the Walmart Foundation, to protect, more sustainably manage or restore at least 50 million acres of land by 2030.