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Commenting on the development, Khalik Sherrif, group CEO at eMedia Investments, said: “Nagra has played an instrumental role as a trusted partner in evolving our business from solely a free-to-air service to now including a paid option with Ultraview.
“Knowing that all of our channels, whether free-to-air or subscription-based, are protected is essential as we invest in new content to attract new audiences”.
Openview has over 3 million free-to-view subscribers via satellite and can securely offer Ultraview to create new revenue streams while also increasing the value it provides its customers. Currently offering two bouquets, Pride, comprised of two channels catering to the LGBTQIA+ community, and Spice, comprised of two channels catering to the Indian diaspora, the operator has plans to launch a further two additional bouquets later this year.
In addition to securing existing content, Nagra provides Openview with a scalable solution that offers the option to range additional paid content as required over time. The approach ensures the secure availability of exclusive content made available as part of these bouquets or separately. New content could include additional pay-per-view content or pop-up channels and events.
Nancy Goldberg, executive VP and chief marketing and sales officer at Nagra, added: “We are proud to extend our partnership with Openview which demonstrates our mutual teams’ desire to innovate together and use Nagra solutions to drive and monetise change”.
“We wish OpenView enormous success with their new Ultraview proposition as they explore new business models and reach new audiences”.
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