Naf Naf closes 17 stores following job protection plan | Retail News France

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French womenswear retailer Naf Naf, which filed for receivership in September, is set to close 17 stores as part of a new recovery plan, putting at risk 87 retail jobs and 30 head office ones, as the CFDT union reported.

The decision was made following a meeting with staff union representatives, and it would effect stores in Mulhouse, Bordeaux, Saint-Omer, Brest, Marseilles, Niort, Levallois, Nancy, Paris, Nice, Aix-en-Provence, Lille, Toulouse, Tours, and Boulogne.

Except for Nice (end of January 2024) and Boulogne (end of March 2024), all stores will close around 10th November.

According to Angélique Idali, the union representatives’ secretary and a delegate for CFDT, the union that has a majority presence (87%) at Naf Naf, the head office in France will move from Asnières to Bondy in mid-November, and the job protection plan will apply to head office employees who are unwilling to change their work location.

Idali also said she fears the number of head office jobs at risk, currently 30, may increase, given that Naf Naf’s e-shop is still closed. “Some of the employees have more than 25 years on the job, it’s a shock,” said Idali, adding that “in four months, the company has slashed more than 150 jobs.”

Naf Naf was placed under receivership by the commerce court of Bobigny in September, burdened by debts incurred primarily as a result of unpaid rents during the pandemic. The company is being monitored for a six-month period, as is customary.

Naf Naf is a mid-market womenswear brand started by two brothers in 1973 and now owned by the Franco-Turkish corporation SY International. Prior to the latest employment protection strategy, it employed 660 people in France and operated 135 outlets. Naf Naf reported € 141 million in revenue in 2022, and a representative said that at the end of August that the company was expanding.



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