MOMENTIVE GLOBAL INC. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (form 10-Q) | MarketScreener

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The following discussion and analysis of our financial condition and results of
operations should be read in conjunction with our unaudited condensed
consolidated financial statements and related notes included elsewhere in this
Quarterly Report on Form 10-Q. As discussed in the section titled
"Forward-Looking Statements,", the following discussion and analysis contains
forward-looking statements that involve risks and uncertainties. Our actual
results could differ materially from those discussed below. Additionally, our
unaudited results for the interim periods presented may not be indicative of the
results to be expected for any full year period. Factors that could cause or
contribute to such differences include, but are not limited to, those identified
below and those discussed in the section titled "Risk Factors" under Part II,
Item 1A in this Quarterly Report on Form 10-Q.

Overview


We were founded under the name "SurveyMonkey" in 1999 and provide SaaS solutions
that help businesses collect and analyze stakeholder sentiment at scale. We
believe the business insights our solutions deliver enable more than 330,000
organizations worldwide to build market leadership, delight their customers, and
engage their employees. Our solutions are powered by a platform that combines
audience panels, artificial intelligence, and advanced analytics capabilities
that help make our products easy-to-use, yet powerful, to deliver
speed-to-insights for our customers.

We offer products that address three major business use cases: (i) building
market leadership, (ii) delighting customers, and (iii) engaging employees.


We believe our products are competitively differentiated through their
ease-of-use, speed to insight, price relative to alternatives, and ability to
share insights across an organization through integrations with leading business
intelligence, collaboration, and customer relationship management platforms. Our
solutions are powered by a technology stack that simplifies the processes for
creating surveys, collecting high quality data, and surfacing and sharing
insights across an organization to drive action. We have transformed from our
roots as a provider of digital survey tools sold through the Internet to an
enterprise SaaS company that leverages both product-led and sales-led
go-to-market motions. To help us engage more deeply with enterprise customers,
we rebranded ourselves as "Momentive" in June 2021, and changed our legal name
from "SVMK Inc." to "Momentive Global Inc." In February 2022, we announced plans
to consolidate our product portfolio under the Momentive and SurveyMonkey brands
and web surfaces. The Momentive brand represents our suite of upmarket solutions
sold primarily through our sales force, while the SurveyMonkey brand represents
our forms and survey products sold primarily through our website.


We are executing on a two-part growth strategy. First, we are delivering new
features and product tiers that capitalize on the virality of our core platform
and the scale of business to drive overall platform usage and increase the
conversion of free users to paid subscribers in our self-serve channel. Second,
we are investing further in product innovation and go-to-market initiatives to
expand the percentage of our revenue generated through our sales-assisted
channel. Specifically, our sales-assisted go-to-market motion focuses on
converting existing self-serve subscribers to sales-assisted customers, selling
directly to new customers, and expanding our relationships with existing
customers. As we execute on this strategy and sell more of our products into
enterprises directly, we believe we can accelerate our revenue growth profile
and increase our customer retention rates over time. We believe our existing
user base represents a significant opportunity to expand our business and
increase our revenue. During the first quarter of 2023, approximately 39% of our
total revenue was generated from customers who purchased software through our
sales-assisted channel, up from 35% in the first quarter of 2022.


Our core survey platform is inherently viral, as existing users send surveys and
share survey results that introduce potential new users and customers to our
products. This virality, combined with the ease-of-use and price-disruptive
nature of our products and the strength of our brands, has enabled us to build
an efficient, online self-serve channel for selling versions of our survey
products, which we are enhancing with our sales-assisted go-to-market motion. We
have a broad and diverse customer base and no customer represented more than 10%
of our revenue in any of the periods presented.

We operate as a single operating segment. Our CODM is our Chief Executive
Officer, who reviews our operating results on a consolidated basis in order to
make decisions about allocating resources and assessing performance for

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the entire company. Our CODM uses one measure of profitability and does not
segment our business for internal reporting.

Pending Merger with an investor consortium led by STG


On March 13, 2023, we entered into the Merger Agreement with STG and Merger Sub.
Pursuant to the Merger Agreement, and upon the terms and subject to the
conditions therein, Merger Sub will merge with and into us, with our company
surviving the merger as a wholly owned subsidiary of STG. Our board of directors
and the board of directors of STG have each approved the Merger Agreement and
the Merger.

Under the Merger Agreement, at the effective time of the Merger (the "Effective
Time"), each issued and outstanding share of our common stock (except for
certain shares of our common stock specified in the Merger Agreement) will be
canceled and automatically converted into the right to receive cash in an amount
equal to $9.46 per share, without interest.

The completion of the Merger is subject to customary closing conditions,
including the approval of our stockholders. For further information on the
Merger and the Merger Agreement, see Note 1 of the Notes to Consolidated
Financial Statements included elsewhere in this Quarterly Report on Form 10-Q,
as well as the definitive proxy statement filed by us on April 27, 2023 and
first mailed to our stockholders on the same date.

Upon consummation of the Merger, we will cease to be a publicly traded company
and our common stock will be delisted from the Nasdaq Global Select Market.

Impact of COVID-19 and other Macroeconomic Factors on our Business


The COVID-19 pandemic has caused economic instability and global uncertainty. As
a result of the COVID-19 pandemic, we transitioned to a hybrid work model where
most of our employees have the flexibility to determine the amount of time they
work from home and in our offices. We continue to actively monitor and evaluate
the situation and may take further actions that alter our business operations as
may be required by federal, state, or local authorities or that we determine are
in the best interests of our employees, customers, partners, and stockholders.
The effects of these operational modifications are unknown and may not be
realized until further reporting periods as we continue to evaluate and refine
our hybrid work model and real estate needs.

In addition, our overall performance depends in part on worldwide economic and
geopolitical conditions and their impact on consumer and customer behavior.
Worsening economic conditions, including inflation, higher interest rates,
volatility in the global financial markets, slower growth, the stronger dollar
versus foreign currencies, particularly the Euro, the British Pound Sterling,
the Australian dollar, and the Canadian dollar, and other changes in economic
conditions, may adversely affect our results of operations and financial
performance.

Our Products


We offer products that address three major business use cases, (i) building
market leadership, (ii) delighting customers, and (iii) engaging employees. We
generate revenue either on a subscription or transactional basis, depending on
the product.

Surveys: Our leading survey software products enable a wide range of customers
to collect, analyze and act on stakeholder sentiments across a broad number of
business use cases. We have designed products that optimize the quality of
feedback and maximize response rates to help our customers improve customer
experiences, develop and retain a diverse and high-performing workforce, and
grow their business. We offer our basic survey plan to individuals at no charge.
We also offer multiple tiers of subscriptions to individual paying users, with
pricing based on volume of data collected and functionality, including advanced
survey logic; branding and customization tools; analysis features; and support
options. We offer SurveyMonkey team plans for small teams and departments that
need to collaborate on survey projects. In addition to the features available in
paid plans for individuals, SurveyMonkey team plans provide advanced
collaboration features for survey creation and analysis, centralized team
administration, and a team library for survey themes, templates, and brand
assets. Team plans start at three users per team, billed annually on a
subscription basis, and include flexible roles and pricing for survey creators
and analysts. For organizations, we offer SurveyMonkey Enterprise, an AI powered
enterprise feedback management platform that extends SurveyMonkey with
enterprise-grade security and an enhanced set of capabilities (including managed
user accounts, customized company branding, collaboration capabilities, and deep

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integrations with a broad set of leading enterprise software applications) that
enable users to support multiple, advanced feedback use cases across the
organization. Revenue from Surveys is generated primarily on a subscription
basis.

Customer Experience: Our purpose-built Customer Experience solution is sold
under the GetFeedback brand and enables companies to leverage in-the-moment
customer feedback to deliver experiences that engage and retain their customers.
Our Customer Experience solution simplifies customer feedback collection and
analysis through its integration with customer relationship management ("CRM")
and customer support data to help companies better understand key customer
segments, and its accessibility within the systems companies already use to help
them take action quickly in service of their customers. Our Customer Experience
solution captures a company's customer feedback from across key digital channels
and within offline or proprietary business systems, combines this feedback with
operational customer data to build a deeper understanding of their customers and
their preferences, and automates feedback-based actions through integrations
with that company's existing system of record and other key business systems.
Our Customer Experience solution is sold through our sales-assisted channel.
Revenue from Customer Experience is generated primarily on a subscription basis.
Beginning in 2023, we shifted the focus of our Customer Experience product
strategy to make SurveyMonkey Enterprise our core Customer Experience offering.
This will enable us to innovate on one core platform and improve our ability to
expand with existing SurveyMonkey Enterprise customers. GetFeedback, which is
built on a separate technology stack, will be moved into maintenance mode. We
will no longer develop new features for GetFeedback or market GetFeedback to new
customers.

Insights Solutions: Formerly known as Market Research, our Insights Solutions
products enable customers to quickly collect and analyze actionable insights
from a targeted audience on a number of market research needs, including
analyzing market opportunities, measuring brand and campaign effectiveness, and
gaining insights on existing and future product lines. Our Insights Solutions is
sold through our sales-assisted channel. Revenue from Insights Solutions has
historically been generated primarily on a transactional basis, with our
customers having the option to preload credits that can be used to pay for
projects, solutions, and services throughout a 12-month term. In the third
quarter of 2022, we launched a program to price certain Insights Solutions on a
subscription basis for new customers.

Professional Services: For customers who need assistance with optimizing the use
of our products, we offer the following categories of professional services,
including:

o

Survey: survey design, programming, language translation, and results analysis;


o

Customer Experience: customer journey mapping, customer experience key metrics,
measurement and planning of CSAT and NPS programs, analytics and customer
experience related workshops; and


o

Insights Solutions: program methodology consulting, survey programming and
language translation, brand tracking program development and execution, product
concept testing, due diligence analysis, and custom reporting and analytics.

Revenue from professional services engagements is generated primarily on a
transactional basis.

Other Purpose-Built Solutions: In addition to our three major product
categories, we offer other products such as:


o
Customer Advocacy: TechValidate is our customer advocacy automation solution.
TechValidate collects customer feedback at scale, automatically converting it
into validated marketing content, including statistics, charts, testimonials,
and case studies. In 2023, we stopped developing new features for TechValidate
and marketing TechValidate to new customers.

o

Grant Application Management: SurveyMonkey Apply is our application management
solution that is primarily used by educational institutions and non-profits
seeking to allocate scholarships and grants; and


o

Forms: Wufoo is our easy-to-use form builder that helps users create web and
mobile forms, collect file uploads and receive online payments.

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We offer certain tiers of our Survey and Insights Solutions product categories
on a self-serve basis through our website, and we offer a suite of
enterprise-grade experience management solutions from all three primary product
categories through our direct sales force.

As of December 31, 2022, we had over 14 million active users. As of March 31,
2023 and 2022, we had approximately 878,600 and 894,400 paying users,
respectively, which we define as an individual customer of our survey platform
or form-based application, a seat within a SurveyMonkey Enterprise deployment or
a subscription to one of our purpose-built solutions. Of our paying users as of
March 31, 2023 and 2022, we had approximately 13,200 and 13,700 customers,
respectively, who purchased our software through our sales-assisted channel. Our
average revenue per paying user ("ARPU") was $546 and $535 for the three months
ended March 31, 2023 and 2022, respectively. We calculate ARPU as revenue during
a given period divided by the average number of paying users during that period.
We calculate the average number of paying users by adding the number of paying
users as of the end of the prior period to the number of paying users as of the
end of the current period, and then dividing by two. For interim periods, we use
annualized revenue which is calculated by dividing the revenue for the period by
the number of days in that period and multiplying this value by 365 days.

As of March 31, 2023, over 90% of our trailing 12-month bookings were from
organizational domain-based customers, which are customers who register with us
using an email account with an organizational domain name, such as
@momentive.ai, but excludes customers with email addresses hosted on widely used
domains such as @gmail, @outlook or @yahoo. As of March 31, 2023, our
dollar-based net retention rate for organizational domain-based customers was
over 90%. We calculate bookings as the sum of the monthly and annual contract
values for contracts sold during a period for our monthly and annual customers,
respectively. We calculate organizational dollar-based net retention rate as of
a period end by starting with the trailing 12 months of bookings from the cohort
of all domain-based customers as of the 12 months prior to such period end
("Prior Period Bookings"). We then calculate the trailing 12 months of bookings
from these same customers as of the current period end ("Current Period
Bookings"). Current Period Bookings includes any upsells and is net of
contraction or attrition, but excludes bookings from new domain-based customers
in the current period. We then divide the total Current Period Bookings by the
total Prior Period Bookings to arrive at the organizational dollar-based net
retention rate.


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Key Business Metrics


We review a number of operating and financial metrics, including the following
key metrics to evaluate our business, measure our performance, identify trends
affecting our business, formulate our business plan and make strategic
decisions. As our business continues to evolve, we may choose to report new or
additional metrics that are more closely tied to key business drivers or stop
reporting metrics that are no longer relevant.

Remaining Performance Obligation


                                              As of March 31,
(in thousands)                               2023        2022

Remaining performance obligation (“RPO”) $ 245,500 $ 245,394





RPO is the amount of consideration allocated to unsatisfied performance
obligations related to non-cancelable contracts, which include both the deferred
revenue balance and amounts that will be invoiced and recognized as revenue in
future periods, as of the end of the reporting period. For subscription
products, we provide customers with the option of monthly, annual or multi-year
contractual terms. In general, our customers elect annual contractual terms and
we generally invoice 1 year in advance. Our contracts are generally
non-cancelable and without refund rights. Billed contractual amounts are
reported as deferred revenue in our condensed consolidated financial statements.
Unbilled contractual amounts are part of RPO and are not included in our
condensed consolidated financial statements.

RPO is intended to provide visibility into future revenue streams. Several
factors may contribute to the fluctuation of RPO including timing and frequency
of invoicing, number of multi-year non-cancelable contracts, and dollar amount
of customer contracts.

Non-GAAP Financial Measures

We believe that, in addition to our results determined in accordance with GAAP,
non-GAAP measures, specifically free cash flow and non-GAAP (loss) income from
operations, are useful in evaluating our business, results of operations and
financial condition. We use these non-GAAP measures to compare and evaluate our
operating results across periods in order to manage our business, for purposes
of determining executive and senior management incentive compensation, and for
budgeting and developing our strategic operating plans. We believe that these
non-GAAP measures provide useful information about our operating results,
enhance the overall understanding of our past financial performance and future
prospects, and allow for greater transparency with respect to key metrics used
by our management in evaluating our financial performance and for operational
decision making, but they are not meant to be considered in isolation or as a
substitute for comparable GAAP measures and should be read only in conjunction
with our condensed consolidated financial statements prepared in accordance with
GAAP. Our definitions for free cash flow and non-GAAP (loss) income from
operations used are provided below; however, a limitation of non-GAAP financial
measures is that they do not have uniform definitions. Accordingly, our
definitions below will likely differ from similarly titled non-GAAP measures
used by other companies thereby limiting comparability.

Free cash flow


We define free cash flow as GAAP net cash provided by operating activities less
purchases of property and equipment, and capitalized internal-use software. We
consider free cash flow to be an important measure because it measures our
liquidity after deducting capital expenditures for purchases of property and
equipment and capitalized software development costs, which we believe provides
a more accurate view of our cash generation and cash available to grow our
business. We expect to generate positive free cash flow over the long term. Free
cash flow has limitations as an analytical tool, and it should not be considered
in isolation or as a substitute for analysis of other GAAP financial measures,
such as net cash provided by or used in operating activities. Some of the
limitations of free cash flow are that free cash flow does not reflect our
future contractual commitments and may be calculated differently by other
companies in our industry, limiting its usefulness as a comparative measure.

The following is a reconciliation of free cash flow to the most comparable GAAP
measure, net cash provided by or used in operating activities:

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                                           Three Months Ended March 31,
(in thousands)                                2023               2022

Net cash used in operating activities $ (7,927 ) $ (4,900 )
Purchases of property and equipment

                  (15 )            (441 )
Capitalized internal-use software                 (2,079 )          (2,565 )
Free cash flow                          $        (10,021 )  $       (7,906 )



Free cash flow is presented for supplemental informational purposes only and
should not be considered a substitute for financial information presented in
accordance with GAAP.

Non-GAAP (loss) income from operations


We define non-GAAP (loss) income from operations as GAAP loss from operations
excluding stock-based compensation, net, amortization of acquisition intangible
assets, acquisition-related transaction costs, and restructuring.

The following is a reconciliation of our GAAP loss from operations to non-GAAP
(loss) income from operations:

                                                   Three Months Ended March 31,
(in thousands)                                       2023               2022
GAAP loss from operations                       $       (21,254 )  $       (35,069 )
Stock-based compensation, net                            20,402             

26,254

Acquisition-related transaction costs(1)                  7,461             

6,500

Restructuring(2)                                          7,197             

2,077

Amortization of acquisition intangible assets               371             

2,911

Non-GAAP income from operations                 $        14,177    $        

2,673



(1) Includes transaction expenses associated with the pending merger with an
investor consortium led by STG during the three months ended March 31, 2023. See
Note 1 of the Notes to Condensed Consolidated Financial Statements included
elsewhere in this Quarterly Report on Form 10-Q for additional information. Also
includes transaction expenses associated with the terminated merger with Zendesk
during the three months ended March 31, 2022.

(2) For the three months ended March 31, 2022, restructuring-related charges for
stock-based compensation expense of $2.8 million and amortization of acquisition
intangibles of $45,000 were included in the respective line items.

Components of Results of Operations

Revenue


We derive a majority of our revenue from sales of subscriptions to our software
products in the survey and customer experience categories. We also generate a
small portion of our revenue from sales of insight/market research solutions.

We recognize subscription revenue ratably over the subscription term, generally
one year, as long as all other revenue recognition criteria have been met. Our
contracts are generally non-cancellable and do not contain refund provisions.
Subscriptions sold through our self-serve channel are collected primarily from
credit cards through our website at the beginning of the subscription period.
Subscriptions sold through our sales-assisted channel are generally billed
annually in advance.

Cost of Revenue and Operating Expenses


We allocate shared costs, such as depreciation on equipment shared by all
departments, facilities (including rent and utilities), employee benefit costs
and information technology costs to all departments based on headcount. As such,
allocated shared costs are reflected in each cost of revenue and operating
expense category, other than restructuring.

Cost of Revenue. Our cost of revenue consists primarily of expenses associated
with the delivery and distribution of our products to our users. These expenses
generally consist of infrastructure costs, personnel costs and other related
costs. Infrastructure costs generally include expenses related to website
hosting costs, amortization of capitalized software, payment processing fees,
external sample costs and charitable donations associated with SurveyMonkey

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Audience, our market research panel solution. Personnel costs include salaries,
bonuses, stock-based compensation, other employee benefits and travel-related
expenses for employees whose primary responsibilities relate to supporting our
infrastructure and delivering user support. Other related costs include
amortization of acquired developed technology intangible assets and allocated
overhead. We plan to continue investing in additional resources to enhance the
capability and reliability of our infrastructure to support user growth and
increased use of our products. We expect that cost of revenue will increase in
absolute dollars in future periods and vary from period to period as a
percentage of revenue in the near term. We expect that cost of revenue will
decrease as a percentage of revenue in the long term.

Research and Development. Research and development expenses primarily include
personnel costs, costs for third-party consultants, depreciation of equipment
used in research and development activities and allocated overhead. Personnel
costs for our research and development organization include salaries, bonuses,
stock-based compensation, other employee benefits and travel-related expenses.
Our research and development efforts focus on maintaining and enhancing existing
products and adding new products. Except for costs associated with the
application development phase of internal-use software, research and development
costs are expensed as incurred. We expect that research and development expenses
will increase in absolute dollars in future periods and vary from period to
period as a percentage of revenue in the near term. We expect that research and
development expenses will remain relatively constant as a percentage of revenue
in the long term.

Sales and Marketing. Sales and marketing expenses primarily include personnel
costs, costs related to brand campaigns, paid marketing, amortization of
acquired trade name and customer relationship intangible assets and allocated
overhead. Personnel costs for our sales and marketing organization include
salaries, bonuses, sales commissions, stock-based compensation, other employee
benefits and travel-related expenses. Sales commissions earned by our sales
personnel, including any related payroll taxes, that are considered to be
incremental and recoverable costs of obtaining a customer contract are deferred
and amortized over an estimated period of benefit of generally four years. We
expect that sales and marketing expenses will increase in absolute dollars in
future periods and increase as a percentage of revenue in the near term. We
expect that sales and marketing expenses will vary from period to period in the
long term.

General and Administrative. General and administrative expenses primarily
include personnel costs for legal, finance, human resources and other
administrative functions, as well as certain executives. Personnel costs for our
general and administrative staff include salaries, bonuses, stock-based
compensation, other employee benefits and travel-related expenses. In addition,
general and administrative expenses include outside legal, accounting and other
professional fees, non-income-based taxes and allocated overhead. We expect that
general and administrative expenses will increase in absolute dollars in future
periods and vary from period to period as a percentage of revenue in the near
term. We expect that general and administrative expenses will decrease as a
percentage of revenue in the long term.

Restructuring. Restructuring expenses primarily include personnel costs, other
contract termination costs, and impairment of certain assets. Personnel costs
include severance payments, stock-based compensation and other benefits. Other
contract termination expenses related to restructuring include amortization of
intangibles without future economic benefit, infrastructure write-offs and lease
modifications associated with vacated facilities.

Interest Expense


Interest expense consists of interest on our credit facilities. For additional
information regarding our credit facilities, see Note 12 of the Notes to
Condensed Consolidated Financial Statements included elsewhere in this Quarterly
Report on Form 10-Q.

Other Non-Operating (Income) Expense, Net


Other non-operating (income) expense, net consists primarily of interest income,
net foreign currency exchange gains and losses, net realized gains and losses
related to investments, and other (income) expense.

Provision for (Benefit from) Income Taxes


Provision for (benefit from) income taxes consists of U.S. federal and state
income taxes and income taxes in certain foreign jurisdictions in which we
conduct business. We maintain a valuation allowance against deferred tax assets
in the United States and certain foreign jurisdictions that we have determined
are not realizable on a more likely than

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not basis. For additional information regarding our income taxes, see Note 13 of
the Notes to Condensed Consolidated Financial Statements included elsewhere in
this Quarterly Report on Form 10-Q.

Results of Operations
The following tables set forth our results of operations for the periods
presented and as a percentage of our revenue for those periods. Percentages
presented in the following tables may not sum due to rounding.

                                                Three Months Ended March 31,
(in thousands)                       2023      % of Revenue       2022      % of Revenue
Revenue                            $ 118,821             100 %  $ 116,986             100 %
Cost of revenue(1)(2)(3)              20,557              17 %     22,903              20 %
Gross profit                          98,264              83 %     94,083              80 %
Operating expenses:
Research and development(1)(3)        32,665              27 %     36,716              31 %
Sales and marketing (1)(2)(3)         47,919              40 %     59,636              51 %
General and administrative(1)(3)      31,737              27 %     27,917              24 %
Restructuring(1)(2)                    7,197               6 %      4,883               4 %
Total operating expenses             119,518             101 %    129,152             110 %
Loss from operations                 (21,254 )           (18 )%   (35,069 )           (30 )%
Interest expense                       4,148               3 %      2,226               2 %
Other non-operating income, net       (2,038 )            (2 )%      (134 )             - %
Loss before income taxes             (23,364 )           (20 )%   (37,161 )           (32 )%
Provision for income taxes               451               - %        216               - %
Net loss                           $ (23,815 )           (20 )% $ (37,377 )           (32 )%



(1) Includes stock-based compensation, net of amounts capitalized as follows:

                                                     Three Months Ended March 31,
(in thousands)                       2023           % of Revenue          2022         % of Revenue
Cost of revenue                  $       1,241                    1 % $      1,409                  1 %
Research and development                 7,734                    7 %        8,644                  7 %
Sales and marketing                      4,075                    3 %        6,065                  5 %
General and administrative               7,352                    6 %        7,375                  6 %
Restructuring                                -                    - %        2,761                  2 %
Stock-based compensation, net
of amounts capitalized           $      20,402                   17 % $     26,254                 22 %


(2) Includes amortization of acquisition intangible assets as follows:


                                                       Three Months Ended March 31,
(in thousands)                       2023           % of Revenue           2022           % of Revenue
Cost of revenue                  $           -                    - %  $       1,414                    1 %
Sales and marketing                        371                    - %          1,452                    1 %
Restructuring                                -                    - %             45                    - %
Amortization of acquisition
intangible assets                $         371                    - %  $       2,911                    2 %



(3) Includes transaction expenses associated with the pending merger with an
investor consortium led by STG during the three months ended March 31, 2023 and
with the terminated merger with Zendesk during the three months ended March 31,
2022:

                                                       Three Months Ended March 31,
(in thousands)                       2023           % of Revenue           2022           % of Revenue
Cost of revenue                  $          10                    - %  $         318                    - %
Research and development                    47                    - %          1,770                    2 %
Sales and marketing                         23                    - %          1,679                    1 %
General and administrative               7,381                    6 %          2,733                    2 %
Acquisition-related
transaction costs                $       7,461                    6 %  $       6,500                    6 %



Comparison of the Three Months Ended March 31, 2023 and 2022

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Revenue and cost of revenue

                            Three Months Ended March 31,
(dollars in thousands)        2023               2022         $ Change    % Change
Revenue                  $       118,821    $       116,986   $   1,835           2 %
Cost of revenue                   20,557             22,903      (2,346 )       (10 )%
Gross profit             $        98,264    $        94,083   $   4,181           4 %
Gross margin                          83 %               80 %



Revenue increased for the three months ended March 31, 2023 compared to the
three months ended March 31, 2022. Our ARPU increased 2% from $535 for the three
months ended March 31, 2022 to $546 for the three months ended March 31, 2023,
while our number of paying users slightly decreased 2% from approximately
894,400 as of March 31, 2022 to approximately 878,600 as of March 31, 2023.

Revenue growth was driven by an increase of $5.5 million, or 13%, in our
sales-assisted channel, as a result of the ongoing refinement of our pricing and
packaging that has driven an increase in customer upgrades and expansion, which
was slightly offset by a decrease of $3.7 million, or (5%), in our self-serve
channel. Revenue from our sales-assisted channel accounted for 39% and 35% of
revenue for the three months ended March 31, 2023 and 2022, respectively.

Cost of revenue decreased for the three months ended March 31, 2023 compared to
the three months ended March 31, 2022, primarily due to a $2.1 million decrease
in the amortization of capitalized software and intangible assets related to our
prior acquisitions, and a $0.9 million decrease in personnel costs due to
headcount reduction from our restructuring activities, offset by a $0.7 million
increase in web hosting costs and payment processing fees.

Our gross margin increased for the three months ended March 31, 2023 as compared
to the three months ended March 31, 2022, due to the slight increase in revenue,
combined with the decrease in our cost of revenue.

Research and development

                              Three Months Ended March 31,
(dollars in thousands)          2023               2022         $ Change    % Change
Research and development   $        32,665    $        36,716   $  (4,051 ) 

(11 )%




Research and development expenses decreased for the three months ended March 31,
2023 compared to the three months ended March 31, 2022, primarily due to a $4.7
million decrease in personnel related costs due to headcount reduction from our
restructuring activities, offset by a decrease in software development costs
that qualified for capitalization.

Sales and marketing
                            Three Months Ended March 31,
(dollars in thousands)        2023               2022         $ Change    % Change
Sales and marketing      $        47,919    $        59,636   $ (11,717 )       (20 )%



Sales and marketing expenses decreased for the three months ended March 31, 2023
compared to the three months ended March 31, 2022, primarily due to a $9.2
million decrease in personnel related costs due to headcount reduction from our
restructuring activities, as well as a decrease of $1.1 million in amortization
of intangible assets related to our prior acquisitions.

General and administrative
                                Three Months Ended March 31,
(dollars in thousands)            2023               2022          $ Change     % Change
General and administrative   $        31,737    $        27,917   $    3,820           14 %




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General and administrative expenses increased for the three months ended March
31, 2023 compared to the three months ended March 31, 2022, primarily due to a
$4.6 million increase in transaction costs associated with the pending merger
with STG compared to the terminated merger in the prior period, offset by a
decrease in personnel related costs due to headcount reduction from our
restructuring activities.

Restructuring
                            Three Months Ended March 31,
(dollars in thousands)        2023                2022          $ Change     % Change
Restructuring            $         7,197     $         4,883   $    2,314           47 %



Restructuring expenses recorded for the three months ended March 31, 2023 were
primarily due to employee severance, employee benefits, and related facilitation
costs as a result of our February 2023 restructuring plan. Restructuring
expenses recorded for the three months ended March 31, 2022 were primarily due
to employee severance, stock-based compensation expense, and contract
termination costs as a result of our March 2022 restructuring plan. For
additional information regarding our restructuring activities, see Note 15 of
the Notes to Condensed Consolidated Financial Statements included elsewhere in
this Quarterly Report on Form 10-Q.

Interest expense
                            Three Months Ended March 31,
(dollars in thousands)        2023                2022          $ Change     % Change
Interest expense         $         4,148     $         2,226   $    1,922           86 %



Interest expense increased for the three months ended March 31, 2023 compared to
the three months ended March 31, 2022, primarily due to a significantly higher
average interest rate offset by a decrease in average debt balances as a result
of our repayment of principal under the Term Loan. For additional information
regarding our credit facilities, see Note 12 of the Notes to Condensed
Consolidated Financial Statements included elsewhere in this Quarterly Report on
Form 10-Q.

Other non-operating income, net


                                        Three Months Ended March 31,
(dollars in thousands)                     2023                2022         

$ Change % Change
Other non-operating income, net $ (2,038 ) $ (134 ) $ (1,904 ) 1421 %

Other non-operating income, net for the three months ended March 31, 2023
increased compared to the three months ended March 31, 2022, primarily due to an
increase in interest income due to a higher average interest rate.

Provision for income taxes


                                Three Months Ended March 31,
(dollars in thousands)           2023                 2022         $ Change    % Change
Provision for income taxes   $         451        $         216    $     235         109 %
Effective tax rate                      (2 )%                (1 )%




The provision for income taxes increased for the three months ended March 31,
2023 compared to the three months ended March 31, 2022, primarily due to an
estimated increase in U.S. state income taxes resulting from capitalization of
certain expenses under Section 174.




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Liquidity and Capital Resources


As of March 31, 2023 and December 31, 2022, our principal sources of liquidity
were cash and cash equivalents totaling $199.1 million and $202.8 million,
respectively, all of which were bank deposits as well as cash to be received
from customers and cash available under our credit facilities.

We have historically financed our operations primarily through payments received
from our customers and borrowings under credit facilities and lines of credit.


On February 26, 2022, our board of directors authorized a share repurchase
program to repurchase up to $200.0 million of our common stock in the open
market or in privately negotiated transactions (through 10b5-1 trading plans or
otherwise). The share repurchase program does not obligate us to acquire any
particular amount of common stock and may be suspended at any time at our
discretion, and the repurchase program does not have an expiration date. The
actual timing, number and value of shares repurchased is determined by our
management at its discretion and depends on a number of factors, including the
market price of our stock, general business and market conditions, and other
investment opportunities. There were no share repurchases for the three months
ended March 31, 2023. During the three months ended March 31, 2022, we
repurchased approximately 2.4 million shares of common stock for approximately
$36.4 million. As of March 31, 2023, our remaining share repurchase
authorization was approximately $116.5 million.

We believe our existing cash and cash equivalents, our credit facilities and
cash provided by sales of our products will be sufficient to meet our working
capital and capital expenditure needs for at least the next 12 months. Our
long-term future capital requirements will depend on many factors, including the
timing and amount of cash received from customers, the timing and extent of
spending to support research and development efforts, the expansion of sales and
marketing activities, the introduction of new and enhanced product offerings and
the continuing market adoption of our products. We may in the future enter into
arrangements to acquire or invest in complementary businesses, services and
technologies, including intellectual property rights. We may be required to seek
additional equity or debt financing. In the event that additional financing is
required from outside sources, we may not be able to raise it on terms
acceptable to us or at all. If we are unable to raise additional capital or
generate cash flows necessary to expand our operations and invest in new
technologies, this could reduce our ability to compete successfully and harm our
results of operations. Ongoing worldwide business and economic disruptions could
materially affect our future access to our sources of liquidity, particularly
our cash flows from operations, financial condition, capitalization, and capital
investments. In the event of a sustained market deterioration, we may need
additional liquidity, which would require us to evaluate available alternatives
and take appropriate actions.

A significant majority of our customers pay in advance for annual subscriptions,
which is a substantial source of cash. Deferred revenue consists of the unearned
portion of billed fees for our subscriptions, which we recognized as revenue in
accordance with our revenue recognition policy. As of March 31, 2023 and
December 31, 2022, we had deferred revenue of $216.5 million and $207.4 million,
respectively, a substantial majority of which we expect to record as revenue in
the next 12 months, provided all other revenue recognition criteria have been
met.

Under the terms of the Merger Agreement, we have agreed to various covenants and
agreements, including, among others, agreements to conduct our business in the
ordinary course during the period between the execution of the Merger Agreement
and the Effective Time of the Merger or the valid termination of the Merger
Agreement pursuant to its terms. Outside of certain limited exceptions, we may
not take or agree to take certain actions without STG's consent, including:
acquiring businesses, entering into certain specified contracts, making capital
expenditures in excess of those as set forth in a capital budget provided to STG
in connection with the execution of the Merger Agreement or in excess of certain
specified amounts, issuing additional capital stock or securities convertible
into capital stock, or incurring additional indebtedness. We do not believe
these restrictions will prevent us from meeting our ongoing operating expenses,
working capital needs, or capital expenditure requirements.


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Cash Flows

The following table summarizes our cash flows for the periods indicated:


                                                         Three Months Ended March 31,
(in thousands)                                             2023             

2022

Net cash used in operating activities                 $       (7,927 )  $         (4,900 )
Net cash provided by (used in) investing activities            4,659              (3,006 )
Net cash used in financing activities                           (550 )           (59,653 )
Effects of exchange rate changes on cash                         213        

393

Net decrease in cash, cash equivalents and
restricted cash                                       $       (3,605 )  $        (67,166 )



Cash Flows from Operating Activities


Our largest source of operating cash is cash collections from our customers for
subscriptions to our products. Our primary uses of cash in operating activities
are for employee-related expenditures, marketing expenses and third-party
hosting costs. Historically, we have generated positive cash flows from
operating activities. Net cash provided by operating activities is impacted by
our net loss adjusted for certain non-cash items, including depreciation and
amortization expenses, stock-based compensation, non-cash lease expense, bad
debt expense, deferred income taxes and other non-cash adjustments, as well as
the effect of changes in operating assets and liabilities.

During the three months ended March 31, 2023, cash used in operating activities
was $7.9 million, primarily due to our net loss of $23.8 million, adjusted for
non-cash charges of $28.9 million and net cash outflows of $13.0 million
provided by changes in our operating assets and liabilities. Non-cash charges
primarily consisted of depreciation and amortization, stock-based compensation,
non-cash lease expense, bad debt expense, deferred income taxes and net
unrealized foreign currency (gains) losses. The primary drivers of the changes
in operating assets and liabilities are a $7.1 million increase in prepaid
expenses and other assets, a $5.0 million decrease in accounts payable and
accrued liabilities, a $8.3 million decrease in accrued compensation, and cash
used for operating lease liabilities of $2.9 million, offset by cash inflows
from a $9.0 million increase in deferred revenue and a $1.3 million decrease in
accounts receivable.

During the three months ended March 31, 2022, cash used in operating activities
was $4.9 million, primarily due to our net loss of $37.4 million, adjusted for
non-cash charges of $40.4 million and net cash outflows of $7.9 million provided
by changes in our operating assets and liabilities. Non-cash charges primarily
consisted of depreciation and amortization, stock-based compensation, non-cash
lease expense, bad debt expense and deferred income taxes. The primary drivers
of the changes in operating assets and liabilities are an increase in prepaid
expenses and other assets of $8.2 million, a $6.9 million decrease in accrued
compensation, a $2.3 million decrease in accounts payable and accrued
liabilities, a $1.0 million increase in accounts receivable, and cash used for
operating lease liabilities of $3.8 million, offset by cash inflows from a $14.3
million increase in deferred revenue.

Cash Flows from Investing Activities


Our primary investing activities have consisted of capital expenditures to
purchase equipment necessary to support our network and other operations and
capitalization of internal-use software necessary to deliver significant new
features and functionality in our survey platform which provides value to our
customers. As our business expands, we expect our capital expenditures to
continue to increase.

Net cash provided by investing activities during the three months ended March
31, 2023 of $4.7 million was primarily attributable to cash received from the
sale of a private company investment of $6.8 million, offset by cash used for
the development of internal-use software of $2.1 million that is capitalized.

Net cash used in investing activities during the three months ended March 31,
2022 of $3.0 million was primarily attributable to cash used for the development
of internal-use software of $2.6 million that is capitalized and purchases of
property and equipment of $0.4 million.

Cash Flows from Financing Activities

Net cash used in financing activities during the three months ended March 31,
2023
of $0.6 million was due to principal payments made on our credit
facilities.

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Net cash provided by financing activities during the three months ended March
31, 2022 of $59.7 million was primarily attributable to payments for share
repurchases of $36.4 million and principal payments made on our credit
facilities of $25.6 million, partially offset by proceeds from the exercise of
stock options of $2.3 million.

Contractual Obligations


Our material cash requirements and principal commitments consist of obligations
under our credit facilities and leases for office space. As of March 31, 2023,
the future non-cancelable minimum payments under these commitments were as
follows:

                                                      Payments Due by Period
                                    Remainder of
(in thousands)            Total         2023         2024       2025       2026       2027      Thereafter
Credit facilities(1)    $ 185,100   $      1,650   $  2,200   $ 181,250   $     -   $      -   $          -
Interest payments on
credit facilities(1)       40,639         12,136     16,188      12,315         -          -              -
Operating leases(2)        56,127          8,400      9,753       9,307     9,516      9,788          9,363
Purchase
commitments(3)             22,609         12,531      8,082       1,946        49          1              -
Total contractual
obligations             $ 304,475   $     34,717   $ 36,223   $ 204,818   $ 9,565   $  9,789   $      9,363



(1)
Represents the principal balances and related interest payments to be paid in
connection with our 2018 Credit Facility. Interest payments on our 2018 Credit
Facility are based upon the applicable interest rates as of March 31, 2023 and
are subject to change in future periods. For additional information regarding
our credit facilities, see Note 12 of the Notes to Condensed Consolidated
Financial Statements included elsewhere in this Quarterly Report on Form 10-Q.

(2)

Primarily consists of future non-cancelable minimum rental payments under
operating leases for our corporate headquarters and our other facilities. The
amounts above exclude expected sublease payments to be received of approximately
$1.7 million. For additional information regarding our operating lease
obligations, see Note 10 of the Notes to Condensed Consolidated Financial
Statements included elsewhere in this Quarterly Report on Form 10-Q.

(3)

Primarily consists of open non-cancellable purchase orders for data center
hosting services and the procurement of goods and services in the ordinary
course of business.

Off-Balance Sheet Arrangements


As of March 31, 2023, we did not have any relationships with unconsolidated
organizations or financial partnerships, such as structured finance or special
purpose entities, which would have been established for the purpose of
facilitating off-balance sheet arrangements or other contractually narrow or
limited purposes.

Critical Accounting Policies and Estimates


We prepare our condensed consolidated financial statements in accordance with
GAAP. In the preparation of these condensed consolidated financial statements,
we are required to make judgements, estimates and assumptions that affect the
reported amounts of assets, liabilities, revenue, costs and expenses, and
related disclosures. To the extent that there are material differences between
these judgements, estimates and actual results, our financial condition or
results of operations would be affected. We base our judgements and estimates on
past experience and other assumptions that we believe are reasonable under the
circumstances, and we evaluate these estimates on an ongoing basis. We refer to
accounting judgements and estimates of this type as critical accounting policies
and estimates. There have been no material changes to our critical accounting
policies and estimates for the three months ended March 31, 2023, as compared to
those disclosed in our Annual Report on Form 10-K for the year ended December
31, 2022.

Recent Accounting Pronouncements


See Note 2 of the Notes to Condensed Consolidated Financial Statements included
elsewhere in this Quarterly Report on Form 10-Q for discussion of recently
adopted accounting pronouncements and recently issued accounting pronouncements
not yet adopted.





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