Meati Foods enters snacking segment

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BOULDER, COLO. — Meati Foods, a maker of meat alternatives based on mycelium, is launching its first shelf-stable snack products.

The brand’s new line of plant-based jerky, available in original, peppered and sweet chile flavors, is formulated with its patented MushroomRoot, the muscular root structure of fungi, plus oat fiber and chickpea flour. The launch comes closely on the heels of the company’s retail debut of frozen mycelium steaks and cutlets earlier this year.

“Meati is beloved for not only its flavor, but its clean, nutrient density, and those qualities are wanted by consumers not just at mealtime but snack time, too,” said Christina Ra, vice president of marketing and communications at Meati Foods. “Meati’s MushroomRoot delivers so much by way of protein, fiber and a slew of other nutrients — when coupled with the idea of people snacking more in lieu of meals, jerky made a lot of sense.”

The product features excess pieces of the protein left over from the production of cutlets and steaks, contributing to Meati’s mission of operating a zero-waste production facility, she added.

“It’s a natural offshoot of something we’re already making,” Ms. Ra said. “We look at this product less so as a jerky-category snack, but simply a functional snack with a true nutrient punch.”

The jerky will be available as part of Meati’s direct-to-doorstep program at meati.com/shop.

“This is an early iteration of the jerky, and it’s really consumer feedback that will help us to shape and prioritize what this product looks like in the future,” Ms. Ra said.

All other Meati products, which include classic steak, carne asada, classic cutlets and crispy cutlets, are available at Whole Foods Market, Meijer, Sprouts Farmers Market and Fresh Thyme nationwide. Its proteins also are served at restaurants including Birdcall, PLNT Burger and Next Level Burger. The brand’s rosterof high-profile backersincludes Derek Jeter, Rachael Ray and David Chang. Earlier this year, Meati Foodsopened a “mega ranch” facilityto accelerate production of its meat alternatives. 

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