Miami, FL, August 21, 2023 — Miami Dade College’s (MDC) Business Innovation & Technology (BIT) Center will host “How Immersive Business Applications Transcend Boundaries,” a free, 60-minute masterclass featuring Lynn Welch, Chief Growth Officer at Lucid Reality Labs. The course explores how extended reality (XR) technologies can be used in business to go beyond conventional limitations and create innovative applications. This event will take place on Wednesday, Aug. 23 from Noon – 1 p.m. at MDC’s BIT Center at Kendall Campus. The class is open to the general public and will also will be livestreamed.

At the end of the session, students will comprehend the fundamental concepts, applications and differences among XR (Extended Reality) technologies; understand how Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) are used in business; be familiar with real-world case studies showcasing successful integration of VR/AR/MR solutions in various industries; learn about the latest trends and developments in VR/AR/MR technology and how they impact business strategies, and recognize the benefits of incorporating VR/AR/MR into marketing, training and customer engagement strategies. Register at https://tinyurl.com/374uubaj

Lynn Welch has expertise in strategic sales and marketing, specializing in emerging technology, SaaS, simulation and virtual reality for the global healthcare and defense markets. She has been recognized in Forbes and the Wall Street Journal for her leadership in driving growth and technology vision. She has a proven track record of expanding markets, generating revenue, creating strategic partnerships and positioning companies for profitable acquisition. Her experience and skills make her a valued asset for driving growth and increasing bottom-line performance.

WHAT:              MDC’s BIT Center hosts “How Immersive Business Applications Transcend Boundaries”

WHEN:             Wednesday, Aug. 23, Noon – 1 p.m.

Register at https://tinyurl.com/374uubaj

WHERE:           BIT Center at Kendall Campus, Building R, Fourth Floor, Room R447, 11011 S.W. 104th St.

About MDC’s BIT Center

The BIT Center serves as a hub for exploring and cultivating the role of emerging technologies in digital transformation, process automation, and business analytics, offering students a real-world competitive advantage. The BIT Center is an initiative of MDC’s Miguel B. Fernandez Family School of Global Business, Trade & Transportation and offers various programs and courses in several areas which include marketing and digital marketing; investing, banking and finance; and industry certifications. For more information, visit https://www.mdc.edu/bitcenter/

For more information about this master class, please contact Yhosemar Mendez at ymendezs@mdc.edu.