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Their practices seem to be working.
Tom Fraser projects about $1.3 million in revenue for 2023, an increase of about 20 percent from 2022. Fraser expects revenue to increase by 25 percent-30 percent year over year. That comes as the global market for organic tea is expected to more than double to $2.6 billion by 2032.
Fraser Tea, started in 2015 with a $200,000 investment with contributions from all three brothers, has built up a solid group of partners.
Fraser Tea is available in all 353 Biggby coffee locations, according to Biggby co-founder and CEO Bob Fish. It’s also available in 105 Meijer stores, 25 Kroger locations, 15 Busch’s Fresh Food Market stores, four Westborn Market locations and both Zerbo’s Market & Bistro stores. Fraser Tea is also available at Western Market in Ferndale and Horrocks markets in Lansing and Battle Creek.
The tea blends are distributed by Sysco, Cherry Capital Foods in Traverse City, Smart Business Source in Troy and Naperville, Ill.-based KeHE. About 40 percent of the company’s revenue comes from online sales, which can be made directly through the Fraser Tea website.
Biggby, headquartered in East Lansing, is Fraser Tea’s biggest partner. Biggby co-founder and co-CEO Bob Fish said the collaboration, which began in 2018, is a fruitful one. Fish said there are no set terms for Biggby’s partnership with Fraser Tea.
“Tea accounts for about 8 percent of our sales and (Fraser Tea) performs well,” Fish said in an email. “They were chosen as a partner for their unique and compelling blend and their organic certification. We also appreciate their personal visits to the farms.”
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