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Klarna, a Swedish company renowned for its AI-powered global payments network and shopping support, launched its new Ads Manager, broadening its marketing and advertising solutions.
These enhancements aim to create fresh revenue options for retailers, big and small, especially during periods when they seek additional assistance in expanding their businesses, boosting traffic, and augmenting sales. The Ads Manager, previously accessible in the US, is now extending its reach to Klarna’s retail partners in the UK and Sweden, presenting a novel approach to tap into Klarna’s vast audience of 150 million eager shoppers.
This platform provides brands with a streamlined and effective advertising solution, encompassing ad creation, precise audience targeting, and comprehensive in-platform reporting for optimising campaigns. Leveraging consumer data ensures a more personalised shopping encounter.
Unlike platforms like Google and Facebook, where consumer focus spans general searches, social interaction, music, and job hunting, Klarna’s users are specifically engaged in shopping, making the Ads Manager a potent tool for retailers to connect with shoppers at the decisive moment of purchase.
Moreover, unlike marketplaces such as Amazon, ads by retailers on Klarna directly drive traffic and interaction back to the retailer without any intermediaries, fostering direct engagement between brand and consumer. Klarna reports that US retailers leveraging their ads have witnessed click-through rates surpassing industry averages by up to 25 times.
The Ads Manager rollout will span all of Klarna’s global markets in the coming months. Furthermore, Klarna has introduced Creator Shops in the US following its European success, empowering creators to establish personalised storefronts for their followers to access their preferred products.
While competing against Minneapolis-based Sezzle and Afterpay, Klarna is carving a distinct path by transcending its buy-now-pay-later origins, evolving into a business-friendly ecosystem at a considerable pace. This expansion signifies Klarna’s intent to offer a suite of services beyond mere payment solutions, positioning itself as a versatile contender in the industry.
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