Junk-Offsets Alarm Triggers Crackdown From UK Ads Watchdog (1)

Britain’s watchdog overseeing corporate marketing claims says it’s aware of a number of companies making false green statements after purchasing carbon offsets that aren’t fit for purpose.

“Some organizations are making carbon neutral and net zero claims that are entirely unqualified,” said Matt Wilson, media and public affairs manager at the Advertising Standards Authority. Such claims “are likely to breach existing rules” and the ASA is “taking proactive action immediately to crack down on such claims,” he said in statement to Bloomberg.

The comments follow an investigation published last week in the journal Science, which found that the …