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GUEST OPINION: The accolades are in the BLI A4 and Scanner Pick categories
Bringing home a slew of wins, Brother International Australia was recognised four times with Buyers Lab (BLI) 2023 Pick Awards from Keypoint Intelligence.
With outstanding performance in both the A4 printer and document scanner categories, the four BLI Pick Awards are recognition of Brother’s commitment to developing innovative solutions to meet the changing needs of businesses across the globe.
In the A4 category, two products from Brother’s latest professional colour laser range, the Brother MFC-L9670CDN and Brother HL-L9470CDN were selected for their user-friendly interfaces, flexible connectivity options and rich security features.
On the two devices, Rachel Dean, Technical Editor in Keypoint Intelligence’s Office Group said: “The Brother HL-L9470CDN and MFC-L9670CDN are exceptional choices for mid-size workgroups looking for a colour printer or MFP. As well as delivering flawless reliability throughout testing, impressive print and scan speeds will help to keep pace with the demands of your highly productive teams. For these reasons and many others, it was plain to see that these products deserve these BLI Pick Awards from Keypoint Intelligence.”
In the Scanner category, the Brother ADS-4700W and ADS-4900W received equal praise with a strong acknowledgement of how these products meet the evolving needs of both customers and businesses in a modern work environment.
“The Brother ADS-4700W and ADS-4900W tout many of the features that you would want from a shared workgroup scanner, including support for a wide range of media types and easy integration with business applications that underpin your business,” said Lee Davis, Senior Analyst in Keypoint Intelligence’s Office Group. The devices are lightweight and don’t require a lot of desk or counter space, and each unit can also be deployed as a wireless standalone scanner so there is no need for a connected PC. For these reasons and many others, it was plain to see that these scanners were deserving of BLI Pick Awards from Keypoint Intelligence.”
On the award win, Stefanie Matthews, Marketing Manager (Printing, Labelling & Mobile Solutions) at Brother International Australia said: “To be recognised by one of the most respected awards programs in our industry is an incredible achievement and a credit to our ongoing innovations in both the printing and scanning space.
“We’re specifically pleased to see that two products within our new professional colour laser range have been awarded just as they become available within Australia. Thank you to the team at Keypoint Intelligence and, of course, our incredible product development team who continue to deliver devices that keep our customers moving”.
GARTNER MARKET GUIDE FOR NDR 2022
You probably know that we are big believers in Network Detection and Response (NDR).
Did you realise that Gartner also recommends that security teams prioritise NDR solutions to enhance their detection and response?
Picking the right NDR for your team and process can sometimes be the biggest challenge.
If you want to try out a Network Detection and Response tool, why not start with the best?
Vectra Network Detection and Response is the industry’s most advanced AI-driven attack defence for identifying and stopping malicious tactics in your network without noise or the need for decryption.
Download the 2022 Gartner Market Guide for Network Detection and Response (NDR) for recommendations on how Network Detection and Response solutions can expand deeper into existing on-premises networks, and new cloud environments.
PROMOTE YOUR WEBINAR ON ITWIRE
It’s all about Webinars.
Marketing budgets are now focused on Webinars combined with Lead Generation.
If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.
The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.
Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.
We look forward to discussing your campaign goals with you. Please click the button below.
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