The appointment is effective immediately as the multi-brand retailer aims to cement its positioning in the global luxury market.

Tommaso Maria Andorlini is the founder and current owner of Playground, an Italian multi-brand fashion retailer with two stores in Florence and Prato. He also established both e-commerce agency FFW and sneaker platform SOTF in 2020.

Andorlini succeeds Alessandra Rossi, previously of Yoox Net-a-Porter Group, who became CEO in October 2021. A month earlier, the then independent company took a €130m investment from Milan private equity fund Style Capital. Rossi left the business last week.

The retailer has signed a long-term lease for a 13,000-square-foot New York flagship in Manhattan’s Noho that is expected to open this year. It previously tested the US market with a pop-up concept store in 2018.

“I am honoured and excited to join Luisaviaroma as the new CEO,” said Andorlini in a statement. “This company has a strong legacy of innovation and excellence, and I am looking forward to working with the team to explore new frontiers.”