Is it worth selling on Amazon?

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Selling on Amazon UK fees

Amazon has two different price plans: individual and professional. Amazon UK fees also vary depending on your product category and whether you choose to ship your products yourself or use Amazon’s fulfilment service.

Selling on Amazon fees

Individual plan

75p for each unit sold

Professional plan

£25 a month (plus VAT) to sell unlimited units

Referral fee

8% to 15%

Fulfilment fees

See Amazon fulfilment fees for more information on shipping costs and fulfilment

Should you choose the Amazon professional plan?

When comparing Amazon professional selling fees, the easiest way to choose which plan is right for you is to consider how much you sell each month and how much you want to grow your business.

If you sell fewer than 35 items a month – or are still in the early stages of planning your stock – the Amazon individual plan will probably work better for your business. Whilst this keeps costs lower, the main drawback is that you won’t get access to the advanced selling and advertising tools on the premium plan.

The Amazon professional plan is a better option if you plan to sell more than 35 items each month. Whilst you’re paying a higher fee up front, the cost will work out less the more you sell.

You’ll also have more opportunities to grow your business. The Amazon professional plan has more ways to advertise your products and be more visible on product detail pages. You’ll be able to use advanced selling tools, such as APIs and reports.

Changes to Amazon professional selling fees

However, Amazon has been steadily increasing fees and advertising costs for sellers. The latest increase to fees came in May 2022, with Amazon raising the price of its fulfilment services in response to rising inflation – so it’s worth checking Amazon for any new developments.

According to reports, Amazon tripled the amount it earned from independent seller fees in Europe between 2017 and 2022. This is more than the rise in sales, which doubled. So while Amazon continues to be a popular platform for small businesses, its associated costs may make some sellers think twice.

It’s worth noting too, the global tech giant has been under investigation by the Competition and Markets Authority (CMA) for suspected anti-competitive pricing. The CMA is looking into whether Amazon favours its own sellers over third-party sellers.



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