Italian insurance broker Double S Insurance Broker has rebranded as Acrisure, marking the global company’s entry into Italy. The rebranding is effective immediately, and going forward, the Double S team will represent Acrisure in the country.

Acrisure is an international insurance company offering a wide range of products including insurance, reinsurance, cyber services, and more.

A strategic move

The decision to rebrand as Acrisure represents a strategic move for Double S. The company’s CEO and chairman, Stefano Sardara, said the rebranding is an important element in the company’s path of innovation, growth, and integration with Acrisure, as they look to further align their partnership.

The move also highlights Acrisure’s international expansion plans and its focus on increasing brand awareness and offerings across insurance, reinsurance, cyber security, and other related solutions for a predominantly SME client base.

Acrisure’s entry into Italy is part of a broader strategy to expand its presence globally. Jason Howard, president of Acrisure International, praised Double S’s reputation, innovative thinking, and long-term relationships in the region, stating that it makes Double S an ideal platform from which to further expand.